Many books attempt to teach the elements of good non-fiction writing, but only one does it in the gentle, humorous way of famous writing coach Paula LaRocque. LaRocque's new book is the result of a lifetime spent as a journalist and writing educator. This book contains 25 chapters in three sections. The first section spells out a dozen essential guidelines to good writing, from the importance of short sentences to the value of using a conversational tone. Section Two teaches the reader how to tell a story -- how to build suspense, how to effectively describe things, how to use literary devices. Section Three is a concise handbook on writing mechanics, such as grammar, usage, punctuation and style. Each section is loaded with illustrative examples of great non-fiction writing, and LaRocque's gentle humour makes reading a pleasure. This is LaRocque's gift to the writing world -- it is destined to become a classic.

保拉·拉羅剋（Paula LaRocque），西密歇根大學文學碩士、暢銷書及專欄作傢、溝通顧問，自 20 世紀 90 年代初以來，一直活躍於寫作和教授寫作的高校、媒體等領域。1990 年至 2001 年，保拉成為美聯社管理編輯協會的成員，2001 年，該協會授予她最高榮譽 —— 為新聞業做齣傑齣貢獻的“功勛服務奬”。