图书标签: 商业 经管 文化 咖啡 经济 经典 成功之道
发表于2024-12-24
Starbucked pdf epub mobi txt 电子书 下载 2024
STARBUCKED will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fueled its success.Part Fast Food Nation, part Bobos in Paradise, STARBUCKED combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate. In STARBUCKED, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike.Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, STARBUCKED explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.
泰勒•克拉克(Taylor Clark)
出生于美国俄勒冈州阿什兰,大学就读于达特茅斯学院(Dartmouth College)。曾任《维拉麦特周报》自由撰稿人,后为特约撰稿人。本书为他的首部著作。
个人读后感觉得除了营销手法很好,做生意还是得靠一定的运气。在满大街都有便宜咖啡喝的美国,脱颖而出。。。
评分关于星巴克大地色店面,意大利名美式糖浆,中产情调表象下的咖啡产业垄断
评分个人读后感觉得除了营销手法很好,做生意还是得靠一定的运气。在满大街都有便宜咖啡喝的美国,脱颖而出。。。
评分关于星巴克大地色店面,意大利名美式糖浆,中产情调表象下的咖啡产业垄断
评分关于星巴克大地色店面,意大利名美式糖浆,中产情调表象下的咖啡产业垄断
书已经不再印刷了,所以在多抓鱼上买了二手书,总体来说物有所值。读这本书你可以了解星巴克的前世今生,对星巴克的营销策略、选址方法、扩张战略等有所了解,并且对星巴克帝国现象也有很多反思,比如说星巴克是否提高了咖啡种植农的生存地位、是否使其他夫妻咖啡店难以生存、...
评分书已经不再印刷了,所以在多抓鱼上买了二手书,总体来说物有所值。读这本书你可以了解星巴克的前世今生,对星巴克的营销策略、选址方法、扩张战略等有所了解,并且对星巴克帝国现象也有很多反思,比如说星巴克是否提高了咖啡种植农的生存地位、是否使其他夫妻咖啡店难以生存、...
评分 评分 评分Starbucked pdf epub mobi txt 电子书 下载 2024