The Public Relations Handbook (Media Practice) pdf epub mobi txt 電子書 下載 2024


The Public Relations Handbook (Media Practice)

簡體網頁||繁體網頁
Alison Theaker
Routledge
2004-09-01
0
USD 35.95
Paperback
9780415317931

圖書標籤: PR  工作  the  relations  public  pr  pm  handbook   


喜歡 The Public Relations Handbook (Media Practice) 的讀者還喜歡




點擊這裡下載
    


想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

发表于2024-12-24

The Public Relations Handbook (Media Practice) epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

The Public Relations Handbook (Media Practice) epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

The Public Relations Handbook (Media Practice) pdf epub mobi txt 電子書 下載 2024



圖書描述

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession.

The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses and consumer groups including Railtrack, Voice of the Listener and Viewer, Marks and Spencer, Guinness, the Prince's Trust, Esso, Action Cancer and the Metropolitan Police.

The Public Relations Handbook includes interviews with press officers and PR agents about their examples, press releases and illustrations from arange of campaigns from multinational corporations, local government, small businesses, and charities; specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology, and over twenty illustrations from recent PR campaigns.

The Public Relations Handbook (Media Practice) 下載 mobi epub pdf txt 電子書

著者簡介


圖書目錄


The Public Relations Handbook (Media Practice) pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

評分

評分

評分

評分

讀後感

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價

The Public Relations Handbook (Media Practice) pdf epub mobi txt 電子書 下載 2024


分享鏈接





相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 qciss.net All Rights Reserved. 小哈圖書下載中心 版权所有