BrandSimple pdf epub mobi txt 电子书下载 2024

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Allen P. Adamson

Palgrave Macmillan

2006-08-22

230

USD 24.95

Hardcover

9781403974051

图书标签: brand simple

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发表于2024-11-26

BrandSimple epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

BrandSimple pdf epub mobi txt 电子书下载 2024

图书描述

In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design and message of your brand fits the brand's true meaning, and stay away from unnecessary and complicated strategies. Drawing on his years of experience working with some of the world's top brands, from GE to IBM, Adamson shows how to communicate with customers and make your brand resonate. He also gives a behind-the-scenes look at his work with traditional names like Maxwell House as well as newcomers like JetBlue and iPod, explaining what they do right--and wrong.

BrandSimple 下载 mobi epub pdf txt 电子书

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BrandSimple pdf epub mobi txt 电子书下载

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用户评价

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simple brand ideas result in powerful and memorable branding that people immediately connect with.

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Prof Baer的推荐，实在是有点失望，不知道作者本身性格的原因还是因为当了大学教授，感觉很多地方都在吹捧自己的成就，逻辑也有点差，更多是奔着实体的例子看的，，

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主动阅读的第一本英文原版工具书，在自我修行锻炼的路上不能停

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landor 的书和它家设计一样简约而有力。

读后感

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在品牌前端的策略和视觉识别发展方面，LANDOR是家杰出的公司，所以有什么理由不看郎涛老板写的书？ IT IS NOT TV,IT IS HBO。一个品牌若能被人简单描述，自然是一个成功的品牌。所谓LIFT MESSAGE就是这个意思，在电梯上下几层的时间内，告诉老板你要说什么。一个著名的假设...

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