BrandSimple pdf epub mobi txt 电子书下载 2025

简体网页||繁体网页

☆☆☆☆☆

出版者:Palgrave Macmillan

作者:Allen P. Adamson

出品人:

页数:230

译者:

出版时间:2006-08-22

价格:USD 24.95

装帧:Hardcover

isbn号码:9781403974051

丛书系列:

图书标签:

brand
simple

下载链接在页面底部

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到小美书屋

book.quotespace.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design and message of your brand fits the brand's true meaning, and stay away from unnecessary and complicated strategies. Drawing on his years of experience working with some of the world's top brands, from GE to IBM, Adamson shows how to communicate with customers and make your brand resonate. He also gives a behind-the-scenes look at his work with traditional names like Maxwell House as well as newcomers like JetBlue and iPod, explaining what they do right--and wrong.

具体描述

读后感

评分☆☆☆☆☆

在品牌前端的策略和视觉识别发展方面，LANDOR是家杰出的公司，所以有什么理由不看郎涛老板写的书？ IT IS NOT TV,IT IS HBO。一个品牌若能被人简单描述，自然是一个成功的品牌。所谓LIFT MESSAGE就是这个意思，在电梯上下几层的时间内，告诉老板你要说什么。一个著名的假设...

评分☆☆☆☆☆