Managing Brands pdf epub mobi txt 电子书 下载 2024


Managing Brands

简体网页||繁体网页
Sylvie Laforet
McGraw-Hill Higher Education
2009-12-1
560
GBP 46.99
Paperback
9780077117481

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发表于2024-12-23

Managing Brands epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Managing Brands epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Managing Brands pdf epub mobi txt 电子书 下载 2024



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Managing Brand: A Contemporary Perspective takes a fresh new look at brand management and strategy and the pivotal role of branding in today's business environment. Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed. Clear and comprehensive coverage examines the naming, design and packaging of a brand, how brand images and messages are created, and the theory of positioning brands in the market. The text also tackles how to successfully extend brands and manage brand portfolios, and sustain brands throughout their life cycle. Informed by the latest research and developments in branding, this textbook also has an emphasis on the managerial, corporate and strategic decisions facing today's brand manager, including: brand equity- what brands are worth to companies and how they can be valued; building brands and building the business- how brands contribute the success of corporations and companies; how branding has moved out of marketing and up the corporate agenda, becoming a strategic issue that concerns senior managers and business leaders; and the role of brands in building corporate reputation- harnessing the power of social marketing and facing the challenges of ethical, environmental, and socially responsible branding.

Managing Brands 下载 mobi epub pdf txt 电子书

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The recommended textbook for Brand Management in ESC Rennes

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The recommended textbook for Brand Management in ESC Rennes

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The recommended textbook for Brand Management in ESC Rennes

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The recommended textbook for Brand Management in ESC Rennes

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The recommended textbook for Brand Management in ESC Rennes

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