Kellogg on Strategy pdf epub mobi txt 电子书下载 2024

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David Dranove

Wiley

2005-08-05

234

USD 29.95

Hardcover

9780471478553

图书标签: Kellogg 管理技能提高商业 Strategy

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发表于2024-09-09

Kellogg on Strategy epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Kellogg on Strategy pdf epub mobi txt 电子书下载 2024

图书描述

Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on:

* Measuring your firm's competitive advantage

* Analyzing opportunities and threats in your industry

* Responding to a competitor's strategy and pricing

* Coping with entry into new markets

* Positioning your firm against the competition

* Developing a sustainable, long-term competitive advantage

* And much more

Kellogg on Strategy 下载 mobi epub pdf txt 电子书