图书标签: 心理学 Psychology 影响力 心理 英文原版 商业 influence 营销经管
发表于2024-10-03
Influence pdf epub mobi txt 电子书 下载 2024
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.
His books including, Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 2 million copies. Influence has been published in twenty-five languages. His most recent co-authored book, Yes! 50 Scientifically Proven Ways to be Persuasive, has been on the New York Times, USA Today & Wall Street Journal Best Seller Lists.
In the field of influence and persuasion, Dr. Cialdini is the most cited living social psychologist in the world today.
Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of
Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.
Dr. Cialdini is President of INFLUENCE AT WORK, an international consulting, strategic planning and training organization based on the Six Principles of Influence.
A good read after Thinking Fast and Slow. I especially like examples given to illustrate the points, which went deeper a couple of levels than I would have thought I'm each case. Very worth the time!
评分终于知道为什么以前买东西很容易被一些sales忽悠了,还有身边遇到的某些人常常unconsciously试图manipulate别人的技巧
评分其实我想给五星的,只是这书不太简洁,看得我眼睛都疼了。。。
评分相较于社会心理学(教科书),Influence这一类书似乎只是提供比较多案例而已
评分好几年前我刚接触这本书的中文版的时候,特别喜欢书的内容。但如今自己在心理学专业并且学习了粗浅的社会心理学之后,发现这些所谓的技巧,无论是说服还是人际关系方面的,都在很大程度上会受到环境,情景,甚至是个人状态的影响。就拿这书的主题来说,如果想用书中所提供的一些方法去说服或者影响他人,很重要的一个前提是对方必须要处于不确定的状态下;换句话说,在对方并不清楚自己要什么的情况下,这些方法才能起到一定的作用。 书中所说到的其实都是一些我们生活中常见的影响力技巧。作者仔细观察,研究之后做出总结。可以试试,但并不作用于每一个人,并且对施用者的技巧和判断力有一定的要求。
影响力,说到底是一个心理学的问题。 技巧是多样的,关键是懂得要散发影响力,需要让对象置于何种心理下。 诚实勇敢正直会有最大的影响力。 当人们觉得你有足够好的品质,这种心理下,你会有最大的影响力。 所谓大巧不工,大智若愚,正是如此。 就像降龙十八掌,内力足够...
评分 评分读过社科出版社的《影响力》,只有一个字:好! 最近看到人大也出了《影响力》,找来看看,感觉却是非常奇怪。 也许人大《影响力》的最大好处,就是让我们从一本书上,看到了中国出版的书和美国出版的书的巨大差别。 《影响力》的正文:美国出版,5星级 《影响力》的点评和...
评分 评分最近重读了《影响力》,这至少是第三遍或第四遍读它了,在读过诸多行为心理学,社会心理学书籍之后,这次重读对书中列举的各种例子和试验背后的心理因素了如指掌,深感又拉近了与当初西奥迪尼写这本书时境地的距离。好书就是这样的牛逼,你知道作者的境界在那里,但你却只能通...
Influence pdf epub mobi txt 电子书 下载 2024