In his landmark book Open Innovation, Henry Chesbrough demonstrated that because useful knowledge is no longer concentrated in a few large organizations, business leaders must adopt a new, "open" model of innovation. Using this model, companies look outside their boundaries for ideas and intellectual property (IP) they can bring in, as well as license their unutilized home-grown IP to other organizations. In Open Business Models, Chesbrough takes readers to the next stepexplaining how to make money in an open innovation landscape. He provides a diagnostic instrument enabling you to assess your companys current business model, and explains how to overcome common barriers to creating a more open model. He also offers compelling examples of companies that have developed such modelsincluding Procter & Gamble, IBM, and Air Products. In addition, Chesbrough introduces a new set of players"innovation intermediaries"who facilitate companies access to external technologies. He explores the impact of stronger IP protection on intermediate markets for innovation, and profiles firms (such as Intellectual Ventures and Qualcomm) that center their business model on innovation and IP. This vital resource provides a much-needed road map to connect innovation with IP management, so companies can create and capture value from ideas and technologieswherever in the world they are found.

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开放型商业模式:如何在新环境下获取更大的收益

亨利·伽斯柏，加利福尼亚大学伯克利哈斯商学院兼职教授，哈斯商学院开放式创新中心执行理事。他的前一本书《开放式创新》（Open Innovation），被美国国家公共广播电台All Things Considered 节目评为2003年年度最佳商业书籍。