Strategic Management of Technological Innovation pdf epub mobi txt 電子書下載2025

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出版者:McGraw-Hill Education

作者:Melissa A Schilling

出品人:

頁數:336

译者:

出版時間:2012-12-1

價格:GBP 102.99

裝幀:Paperback

isbn號碼:9780078029233

叢書系列:

圖書標籤:

教材
技術戰略
strategy
RLIST
MBA511
戰略管理
技術創新
創新管理
科技管理
競爭優勢
研發管理
技術戰略
創新戰略
數字化轉型
商業模式

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具體描述

Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.

著者簡介

Melissa A. Schilling è professore di Management alla Stern School of Business presso la New York University.

圖書目錄

Chapter 1 - Introduction
Part One - Industry Dynamics of Technological Innovation
Chapter 2 - Sources of Innovation
Chapter 3 - Types and Patterns of Innovation
Chapter 4 - Standards Battles and Design Dominance
Chapter 5 - Timing of Entry
Part Two - Formulating Technological Innovation Strategy
Chapter 6 - Defining the Organization's Strategic Direction
Chapter 7 - Choosing Innovation Projects
Chapter 8 - Collaboration Strategies
Chapter 9 - Protecting Innovation
Part Three - Implementing Technological Innovation Strategy
Chapter 10 - Organizing for Innovation
Chapter 11 - Managing the New Product Development Process
Chapter 12 - Managing New Product Development Teams
Chapter 13 - Crafting a Deployment Strategy
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