具体描述
This work offers a pragmatic approach to strategic management, offering practising managers and business students a disciplined process that facilitates the formulation and implementation of strategy. It provides an integrated, explicit approach to strategy formulation and includes three new chapters covering economic evaluation of strategy, corporate environmental scanning, and technology strategy. Proctor & Gamble are used as a running case throughout the text. Other real world examples include NKK and Merck.
作者简介
目录信息
读后感
评分
评分
评分
评分
用户评价
@2014-02-11 05:26:40
评分@2014-02-11 05:26:40
评分@2014-02-11 05:26:40
评分@2014-02-11 05:26:40
评分@2014-02-11 05:26:40
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2025 book.quotespace.org All Rights Reserved. 小美书屋 版权所有