Strategic Management of Technological Innovation pdf epub mobi txt 电子书下载 2025

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出版者:McGraw-Hill Education

作者:Melissa A Schilling

出品人:

页数:336

译者:

出版时间:2012-12-1

价格:GBP 102.99

装帧:Paperback

isbn号码:9780078029233

丛书系列:

图书标签:

教材
技术战略
strategy
RLIST
MBA511
战略管理
技术创新
创新管理
科技管理
竞争优势
研发管理
技术战略
创新战略
数字化转型
商业模式

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具体描述

Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.

作者简介

Melissa A. Schilling è professore di Management alla Stern School of Business presso la New York University.

目录信息

Chapter 1 - Introduction
Part One - Industry Dynamics of Technological Innovation
Chapter 2 - Sources of Innovation
Chapter 3 - Types and Patterns of Innovation
Chapter 4 - Standards Battles and Design Dominance
Chapter 5 - Timing of Entry
Part Two - Formulating Technological Innovation Strategy
Chapter 6 - Defining the Organization's Strategic Direction
Chapter 7 - Choosing Innovation Projects
Chapter 8 - Collaboration Strategies
Chapter 9 - Protecting Innovation
Part Three - Implementing Technological Innovation Strategy
Chapter 10 - Organizing for Innovation
Chapter 11 - Managing the New Product Development Process
Chapter 12 - Managing New Product Development Teams
Chapter 13 - Crafting a Deployment Strategy
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