Fashion Buying

Fashion Buying pdf epub mobi txt 電子書 下載2025

出版者:Blackwell Publishing, Incorporated
作者:Helen Goworek
出品人:
頁數:0
译者:
出版時間:2001-11-01
價格:USD 38.99
裝幀:Paperback
isbn號碼:9780632055845
叢書系列:
圖書標籤:
  • Fashion
  • 買手
  • 時尚,工作,夢想
  • 時尚
  • 服裝
  • buyer
  • 時尚買手
  • buying
  • 時尚買手
  • 服裝零售
  • 時尚行業
  • 商品采購
  • 趨勢預測
  • 品牌管理
  • 供應鏈管理
  • 市場營銷
  • 消費者行為
  • 時尚商務
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具體描述

Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting.This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role.

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The overseeing about the multi-faceted job.

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The overseeing about the multi-faceted job.

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職業買手的入門教材..看的我頭暈腦漲...

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職業買手的入門教材..看的我頭暈腦漲...

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The overseeing about the multi-faceted job.

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