Fashion Brands pdf epub mobi txt 電子書下載 2024

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Mark Tungate

Kogan Page

2008-9-1

272

USD 39.95

Hardcover

9780749453053

圖書標籤: Fashion luxury 服裝設計奢侈品 English Brand 研一上買手

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发表于2024-11-03

Fashion Brands epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Fashion Brands pdf epub mobi txt 電子書下載 2024

圖書描述

Once a luxury that only the elite could afford, fashion is now widely accessible. While brands such as Zara and H&M have made fashion an affordable choice for the mass market, sports brands such as Nike and Adidas have transformed the image of their products from merely practical to fashionable. How has this transformation occurred? Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first-hand interviews with key players, the book analyzes every aspect of fashion from a marketing perspective. It examines how advertising, store design and the media have altered our fashion sense. The new edition includes chapters on fashion bloggers and the rise of celebrity-endorsed products.

Fashion Brands 下載 mobi epub pdf txt 電子書