Fashion Brands pdf epub mobi txt 電子書 下載 2024


Fashion Brands

簡體網頁||繁體網頁
Mark Tungate
Kogan Page
2008-9-1
272
USD 39.95
Hardcover
9780749453053

圖書標籤: Fashion  luxury  服裝設計  奢侈品  English  Brand  研一上  買手   


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发表于2024-11-22

Fashion Brands epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Fashion Brands epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Fashion Brands pdf epub mobi txt 電子書 下載 2024



圖書描述

Once a luxury that only the elite could afford, fashion is now widely accessible. While brands such as Zara and H&M have made fashion an affordable choice for the mass market, sports brands such as Nike and Adidas have transformed the image of their products from merely practical to fashionable. How has this transformation occurred? Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first-hand interviews with key players, the book analyzes every aspect of fashion from a marketing perspective. It examines how advertising, store design and the media have altered our fashion sense. The new edition includes chapters on fashion bloggers and the rise of celebrity-endorsed products.

Fashion Brands 下載 mobi epub pdf txt 電子書

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圖書目錄


Fashion Brands pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

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When we grab that bag and spend the entire month salary we are actually buying the aspiration of being someone who is portraited by brilliant marketers.

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When we grab that bag and spend the entire month salary we are actually buying the aspiration of being someone who is portraited by brilliant marketers.

評分

When we grab that bag and spend the entire month salary we are actually buying the aspiration of being someone who is portraited by brilliant marketers.

評分

textbook style

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Base on many fashion industry cases, worth to read!

讀後感

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Fashion Brands pdf epub mobi txt 電子書 下載 2024


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