Marketing the Professional Services Firm

Marketing the Professional Services Firm pdf epub mobi txt 電子書 下載2025

出版者:John Wiley & Sons
作者:Laurie Young
出品人:
頁數:417
译者:
出版時間:2005-09-23
價格:USD 55.00
裝幀:Hardcover
isbn號碼:9780470011737
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Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the ‘big four accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services.

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