Marketing the Professional Services Firm pdf epub mobi txt 电子书下载 2024

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Laurie Young

John Wiley & Sons

2005-09-23

417

USD 55.00

Hardcover

9780470011737

图书标签: 品牌

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发表于2024-11-24

Marketing the Professional Services Firm epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing the Professional Services Firm pdf epub mobi txt 电子书下载 2024

图书描述

Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the big four accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services.

Marketing the Professional Services Firm 下载 mobi epub pdf txt 电子书