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The national retail apparel business has grown to a $172 billion per year industry, and the employment rate for designers is expected to outpace that of all other occupations through the year 2008. The Fashion Designer Survival Guide is a must-have for the thousands of talented designers who want to see their dream of creating an independent fashion line become a reality.
Mary Gehlhar, author, industry authority, and consultant to hundreds of designers (including newcomers Alicia Bell, Keanan Duffty, and Milly), gives readers behind-the-scenes advice and essential business information on creating and sustaining a successful career as an independent designer. The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including: •Start-up costs and financing •Legal issues •Business plans •Public relations and sales •Marketing and manufacturing •Distribution-trade, trunk, and runway shows
This book also provides case studies from independent designers at different stages of their careers, including tough letdowns and exciting successes. Young designers weigh-in on topics important to them when they were starting out, while several top name designers offer personal perspectives on a single question, providing a window to their world and a variety of answers.
Designers are bursting with creativity but often fall flat going into business as an independent. The Fashion Designer Survival Guide provides designers with the one thing design school didn’t-intelligent and successful business practices.
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