Marketing: an introduction 7e pdf epub mobi txt 电子书下载 2024

☆☆☆☆☆
简体网页||繁体网页

Gary Armstrong

Pearson

2004

720

$137.33

9780131273122

图书标签: 营销市场营销职业市场专业书

喜欢 Marketing: an introduction 7e 的读者还喜欢

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到小哈图书下载中心

qciss.net

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-12-29

Marketing: an introduction 7e epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing: an introduction 7e pdf epub mobi txt 电子书下载 2024

图书描述

This accessible, streamlined introduction to marketing by two of today's best-selling marketing authors helps users master the basic principles and practices of modern marketing in an enjoyable and practical way. The new edition is an even more effective text than its predecessors: it is complete, easy to manage, and explains how marketing affects the big picture in business and influences specific company divisions like accounting, information technologies, finance, operations, and human resources. Updated to present the latest marketing thinking, it builds upon a framework which positions marketing as the art and science of creating value for customers in order to capture value from customers in return. An excellent resource and tool for those employed in the field of marketing and sales; especially helpful for employees of global companies.

Marketing: an introduction 7e 下载 mobi epub pdf txt 电子书

著者简介

图书目录

Marketing: an introduction 7e pdf epub mobi txt 电子书下载

想要找书就要到小哈图书下载中心

qciss.net

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

用户评价

评分☆☆☆☆☆

课本就该看原版的。。。

评分☆☆☆☆☆

课本就该看原版的。。。

评分☆☆☆☆☆

没找到13edition的版本，非常好的市营入门英文教材，case 也非常详实，不过感觉更多的是再讲retail sales????。要是没有那么多奇奇怪怪的brief 我可能会更喜欢这门课吧????????‍♂️消费者心理那一part直接被professor 嫌弃just doesn't make sense 感觉书中内容还是有些浅，下次或许看看digital marketing的书 ????

评分☆☆☆☆☆

恶补了下marketing的常识。。。理论还是要靠实践来检验的