As VP of marketing at online retailer Half.com, Mark Hughes didn’t have a huge budget for advertising. Yet he helped drive the number of Half.com users from zero to eight million in just three years. His secret? Making the company a magnet for media attention and word-of-mouth, by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com—called "one of the greatest publicity coups" in history by Time.
In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing—which many people talk about these days but few truly understand. He draws on real-world examples of companies that got people to talk about their stuff— from Miller Lite during the "Tastes Great—Less Filling" era, to American Idol’s stunning use of buzz to become a global phenomenon, to current companies that find creative ways to break through the ad-glutted marketplace.
Buzzmarketing explores the six secrets of great word-of-mouth campaigns and shows how any company can thrive by pursuing a buzz-driven strategy rather than just hoping for a lucky break. Readers who have enjoyed books like The Tipping Point and Purple Cow will find Buzzmarketing to be the ideal guide to applying buzz to their real-world business needs.
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爆點營銷。與其說它是一本指導，不如說它是一本案例分析，裏麵討論瞭爆點的由來，爆點的爭取，還有爆點的重要性。跟當下的藉勢營銷有密切的關係，書裏對形式和內容的之間的重要關係做瞭精確地闡述。沒有吃午飯，整個評價就隻剩瞭四個字：推薦！推薦!
评分爆點營銷。與其說它是一本指導，不如說它是一本案例分析，裏麵討論瞭爆點的由來，爆點的爭取，還有爆點的重要性。跟當下的藉勢營銷有密切的關係，書裏對形式和內容的之間的重要關係做瞭精確地闡述。沒有吃午飯，整個評價就隻剩瞭四個字：推薦！推薦!
评分爆點營銷。與其說它是一本指導，不如說它是一本案例分析，裏麵討論瞭爆點的由來，爆點的爭取，還有爆點的重要性。跟當下的藉勢營銷有密切的關係，書裏對形式和內容的之間的重要關係做瞭精確地闡述。沒有吃午飯，整個評價就隻剩瞭四個字：推薦！推薦!
评分爆點營銷。與其說它是一本指導，不如說它是一本案例分析，裏麵討論瞭爆點的由來，爆點的爭取，還有爆點的重要性。跟當下的藉勢營銷有密切的關係，書裏對形式和內容的之間的重要關係做瞭精確地闡述。沒有吃午飯，整個評價就隻剩瞭四個字：推薦！推薦!
评分爆點營銷。與其說它是一本指導，不如說它是一本案例分析，裏麵討論瞭爆點的由來，爆點的爭取，還有爆點的重要性。跟當下的藉勢營銷有密切的關係，書裏對形式和內容的之間的重要關係做瞭精確地闡述。沒有吃午飯，整個評價就隻剩瞭四個字：推薦！推薦!
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