图书标签: IDEO 设计 创新 Innovation Creative 商业 工业设计 inspiration
发表于2024-12-24
The Ten Faces of Innovation pdf epub mobi txt 电子书 下载 2024
Book Description
Filled with stories of how Kraft, Procter & Gamble, Safeway, and Samsung have incorporated IDEO's thinking to transform the customer experience, The Ten Faces of Innovation is a guide to nurturing and sustaining a culture of continuous innovation and renewal.
From Publishers Weekly
Kelley's latest builds on The Art of Innovation, which celebrated the work culture that distinguishes his high-profile, award-winning industrial design firm, IDEO. This book covers much of the same territory, but focuses on the type of worker and team-building rather than the work environment. The authors define 10 personas, including Anthropologists, who contribute insights by observing human behavior; Experimenters, who try new things; Hurdlers, who surmount obstacles; Collaborators, who bring people together and get things done; and Caregivers, who anticipate and meet customer needs. Like its predecessor, the book is breezy and well written, with plenty of self-promotion. Kelley and Littman weave classic and recent stories of business innovation, such as 3M's Scotch tape, Volvo's three-point seatbelts and Netflix's mail-in DVDs, with IDEO's own success stories with clients ranging from the Boston Beer Company, for whom IDEO designed a new Sam Adams tap handle, to Organ Recovery Systems, for whom IDEO helped develop ways to expedite kidney transport. Aspiring business innovators and fans of The Art of Innovation may find further inspiration in this handbook. (Oct. 18)
Book Dimension
length: (cm)23.8 width:(cm)15.6
汤姆 凯利,现居硅居,身为企业人士(IDEO)公司总经理,同时著书立说。他在商界享有盛誉,经常应邀演讲,探讨如何利用创新转变企业文化和战略思维,拥有广泛的听众。
乔纳森 利特曼是《花花公子》杂志的自由撰稿人,已有数本专著问世,题材涉及商业、犯罪、体育等领域。
这位大哥还出了好几本么。
评分首先就觉得这个分类不是那么准确,有点牵强附会,其次,所有的这样把人归类的行为,都可以称得上的过于简化。
评分这位大哥还出了好几本么。
评分One of the best books I have ever read!!!
评分写出来的魅力总是要打折扣的。
IDEO总是能给人惊喜,无论是前面介绍到的《设计思维》还是现在的《创新的10个面孔》,都值得一读。在《创新的10个面孔》中,作者描述了未来企业创新需要的十种人才,所以,无论你是普通员工还是管理层,如果你致力于创新这件事情,这本书都要好好看一看。书中把十种人才分成了...
评分只要冲着IDEO公司的名头,就足够让你对这本书产生兴趣,何况是由IDEO掌门汤姆·剀利亲自操刀呢?!
评分 评分IDEO总裁所写,总结了在企业推动创新的十类关键角色,非常有趣。总结如下: 人类学家:观察客户的行为,侧重于从需求端挖掘新的需求。 实验者:类似于宝洁的实验室,侧重于不停的试错。 拼缝人:张树新曾经有一阵号称自己是专做拼缝。 跨栏运动员:拥有改变的意愿和毅力。 协...
评分人类学家面对任何事都有一种“初次见面”的惊奇,正是通过这种感觉,他们才能获得无穷的灵感和启发。 人类学家把每天的日常生活视作灵感和素材的来源,记录下看似割裂的点点滴滴,这一点同小说家和相声演员有点儿像。 当然,优秀的公司都有倾听消费者意愿的传统。但一定要注意...
The Ten Faces of Innovation pdf epub mobi txt 电子书 下载 2024