The Myths of Innovation

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Scott Berkun了解创新,他曾经是微软因特网浏览器开发小组的一员,同时是WWW.scottberkun。com的作家,也是2005年畅销书《项目管理艺术(TheArt of Project Management)》的作者。他还在华盛顿大学教授创新思考的课程。

出版者:O'Reilly Media
作者:[美] Scott Berkun
出品人:
页数:248
译者:
出版时间:2010-8-30
价格:USD 17.99
装帧:Paperback
isbn号码:9781449389628
丛书系列:
图书标签:
  • 创新 
  • 管理 
  • innocation 
  • ScottBerkun 
  • 项目管理 
  • 思考 
  • 創新 
  • 值得买(还没买) 
  •  
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You'll have fun while you learn: * Where ideas come from

* The true history of history

* Why most people don't like ideas

* How great managers make ideas thrive

* The importance of problem finding

* The simple plan (new for paperback) Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas.

"Small, simple, powerful: an innovative book about innovation." -Don Norman, author of Design of Everyday Things "Insightful, inspiring, evocative, and just plain fun to read... It's totally great." -John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC) "Methodically and entertainingly dismantling the cliches that surround the process of innovation." -Scott Rosenberg, author of Dreaming in Code ; cofounder of Salon.com "Will inspire you to come up with breakthrough ideas of your own." -Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum "Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick." -Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation Scott Berkun Discusses Innovation at Amazon.com Headquarters Scott Berkun, author of The Myths of Innovation and The Art of Project Management , visited Amazon.com to discuss "epiphany myths" and the realities--and effort--of implementing innovation in your own life and work. Watch the video: High bandwidth Low bandwidth Praise for The Myths of Innovation :

"…Small, simple, powerful: an innovative book about innovation."

--Don Norman, Nielsen Norman Group, Northwestern University; author of Emotional Design and Design of Everyday Things

"The naked truth about innovation is ugly, funny, and eye-opening, but it sure isn’t what most of us have come to believe. With this book, Berkun sets us free to try to change the world unencumbered with misconceptions about how innovation happens."

--Guy Kawasaki, author of The Art of the Start

"This book cuts through the hype, analyzes what is essential, and more importantly, what is not. You will leave with a thorough understanding of what really drives innovation."

-- Werner Vogels, CTO, Amazon.com

具体描述

读后感

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《创新的神话》并不是一本大部头著作,其英文原版包括序言,文献参考和索引在内也只有一百七十多页,但谈论的却是一个对每个人而言都至关重要的话题--创新。 时至今日知识经济的时代,无论是传统行业或者新兴经济,都在依靠创新进行升级换代并找到新的增长方式,而由于交通...  

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因为苹果,乔布斯被封神,创新也成为了一种神话。似乎拍一下脑袋,就能打出一个新的创意。而作者经过对历史上那些真正推动人类生产力的创造发明的研究,告诉你,几乎所有创新都是伤痕累累。 首先是很多人付出了辛勤的工作,但被历史所记录的往往只有一两个人,比如爱迪生。而且...  

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现在的世界变化越来越快,各行各业的人都希望通过创新取得优势、成就,看着历史上、身边的创新的奇迹,很自然的会想到:我能不能创新?能的话,如何创新?创新的方法是什么?那些创新的故事看似很自然,市面上也有着关于创新的各种鸡汤式的观点,让人感觉创新很容易复制,但实...  

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美国有句谚语,如果你发明了更好的老鼠夹,世界就会打破头争相上门。然鹅,在美国有超过4000个关于老鼠夹的专利,真正转化为可盈利商品的数量只有20个左右。 创新本就艰难,人们又不会自发第对你的好点子趋之若鹜。所以,本书的作者在最后写道,他不是一个有名的作者,也不认...  

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昨天刚刚读完此书。 这也是Scott Berkun的第二本书,出版于2007年,不过最近才有中文版。我对Scott Berkun的了解来源于那本《项目管理之美》,读完之后发现作者相当有才。 Scott Berkun在微软公司工作了10年,参与的项目包括IE、MSN和Mi...  

用户评价

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just a reflection, but more than a reflection

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Innovation in the Ancient World. Fall 2011. muse. "muse" => art of the muses => music; "muse" => place of the muses => museum

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The best way to have a good idea is to have lots of ideas

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中英文版本都买了,在创新的认识上,对我目前帮助最大的一本书。

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Just Do It

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