Understanding Media pdf epub mobi txt 電子書下載2025

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赫伯特·馬歇爾·麥剋盧漢 (Herbert Marshall McLuhan，1911—1980)，加拿大傳播理論傢，多倫多大學英語教授，著有《古騰堡星係》(1962)、《媒介即信息》(1967)、《文化是我們的事業》(1970)等。

出版者:The MIT Press

作者:Marshall McLuhan

出品人:

頁數:392

译者:

出版時間:1994-10-20

價格:USD 33.95

裝幀:Paperback

isbn號碼:9780262631594

叢書系列:

圖書標籤:

媒體
媒介
美國
麥剋盧漢
社會學
訊息爆炸
文化研究
媒介即訊息

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with a new introduction by Lewis H. Lapham This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.