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Presenting religion as journalism's silent partner, From Yahweh to Yahoo! provides a fresh and surprising view of the religious impulses at work in the typical newsroom by delving into the largely unexamined parallels between religious and journalistic developments from the "media" of antiquity to the electronic idolatry of the Internet.

Focusing on how the history of religion in the United States has been entwined with the growth of the media, Doug Underwood makes the case that American journalists are rooted in the nation's moral and religious heritage and operate, in certain important ways, as personifications of the old religious virtues. Journalists believe they are serving a cause higher than the commercial goals of their news organizations, Underwood contends. He traces the influence on the press of the biblical prophets' complaints about moral corruption, the calls for reform arising out of the Protestant Reformation, and the principles that drove the muckraker and Social Gospel campaigns of the late nineteenth and early twentieth centuries.

Underwood argues that one must see the profession of journalism in terms of its religious character to understand the tensions at work in today's media. He explores the forces that have pushed journalists away from identifying themselves with religion yet notes the reverential way in which they approach such secular topics as science, technology, and psychology. His wide-ranging discussion includes the press's formulaic coverage of spiritual experience, its failure adequately to cover new and non-Christian religions in America, and the complicity of the mainstream media in launching the religious broadcasting movement.

Co-winner of the Society for the Scientific Study of Religion Book Award (2003).

Doug Underwood, an associate professor of communication at the University of Washington, is the author of When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media.

Table of Contents

Preface ix
Introduction: Journalism Facing Faith 1 (18)
PART 1: THE RELIGIOUS ROOTS OF THE MASS MEDIA
Prophetic Journalism: Moral Outrage and the 19 (14)
News
The Profits of Reform: Printers, Capitalists, 33 (14)
and the Priesthood of Believers
Skeptics of Faith or Faith in Skepticism? 47 (14)
Enlightening the Journalistic Mind
Mystics, Idealists, and Utopians: Journalism 61 (15)
and the Romantic Tradition
Muckraking the Nation's Conscience: 76 (12)
Journalists and the Social Gospel
Mencken, Monkeys, and Modernity: A New 88 (14)
Metaphysic for the Newsroom
Pragmatism and the ``Facts'' of Religious 102(15)
Experience: The Model for a Synthesis
PART 2: RESEARCH, RELIGIOUS BELIEFS, AND THE
ETHICS OF THE PRESS
Trusting Their Guts: The Moral Compass of a 117(13)
Doubters' Profession
``I Will Show You My Faith by What I Do'': A 130(18)
Survey of the Religious Beliefs of
Journalists and Journalists' Faith Put into
Action
Religion, Morality, and Professional Values: 148(17)
A Study of the Ethical Sources of Today's
Journalists
PART 3: SECULARISM AND THE NEWSROOM SEARCH FOR
SUBSTITUTE FAITHS
The Cult of Science and the Scientifically 165(14)
Challenged Press
The Mind of the Inquiring Reporter: 179(13)
Psychology and the Science of the Soul
The Press, Politics, and Religion in the 192(14)
Public Square
Foundations of Sand: Technology Worship and 206(10)
the Internet
The Gospel of public Journalism: The Newsroom 216(17)
Communitarians and the Search for Civic Virtue
PART 4: JOURNALISM AFTER JESUS
Jesus without Journalists: Miracles and 233(16)
Mysteries, Minus Media Reports
Visions of Mary and the Less Than Visionary 249(4)
Press: Religious Apparitions in the Framing
of the Modern Media
Proselytizing and Profits: The Growth of 253(11)
Televangelism and the Collaboration of the
Mainstream Press
Pluralism and the Press's Blind Spots: The 264(7)
Coverage of Religious Diversity at Home and
Abroad
Afterword 271(10)
Notes 281(38)
Selected Bibliography 319(12)
Index 331
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