Pro Logo pdf epub mobi txt 电子书下载 2024

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Michel Chevalier

Palgrave Macmillan

2004-03-04

288

USD 53.00

Hardcover

9781403918253

图书标签: marketing

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发表于2024-09-20

Pro Logo epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Pro Logo pdf epub mobi txt 电子书下载 2024

图书描述

The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity. In summary they argue that brands cannot be held responsible for the imperfections and excesses of the worldwide economic and political systems, but that they can be signs of excellence and differentiation and vectors of values which favour multicultural understanding and put people in a position to generate progress.

Pro Logo 下载 mobi epub pdf txt 电子书