Handbook of Marketing Scales pdf epub mobi txt 电子书下载 2024

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William O. Bearden

Sage Publications, Inc

1999-11-12

552

USD 99.95

Hardcover

9780761910008

图书标签: 营销科普市场學術 marketing Marketing_Research Marketing

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Handbook of Marketing Scales epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Handbook of Marketing Scales pdf epub mobi txt 电子书下载 2024

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`Marketing scholars and marketing research practitioners will find this book useful. It offers an excellent sourcebook for a variety of scales, and the reviews of the scales are thoughtful and well crafted. The book includes many of the most widely used scales in the field. Its relatively modest price will also make it particularly attractive' - Journal of Marketing Research</p>

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This Second Edition of the highly successful Handbook of Marketing Scales is an essential, time-saving resource for all marketing professionals, researchers, and graduate students. After an exhaustive search of the field's major publications, they have included only those measures of most use to researchers.

Handbook of Marketing Scales 下载 mobi epub pdf txt 电子书

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Handbook of Marketing Scales pdf epub mobi txt 电子书下载

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虽然年头稍稍有些远，但是内容组织得很好。首先，根据问题大类对constructs做了分类。其次，列出对每一个construct的各种测量，general和specific都有。然后，给出各个测量的最初出处。其内容偏重consumer research的方面，毕竟出版者是Journal of Consumer Research的东...

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