广告调查 pdf epub mobi txt 电子书 下载 2026

简体网页||繁体网页

☆☆☆☆☆

出版者:中国物价出版社

作者:黄京华

出品人:

页数:354

译者:

出版时间:2002-10

价格:26.80元

装帧:平装(无盘)

isbn号码:9787801554543

丛书系列:

图书标签:

• 广告
• 教材
• 传播学
• 黄京华
• 读书
• 营销
• 广告营销
• 工具书
• 广告研究
• 市场营销
• 消费者行为
• 广告效果评估
• 调查方法
• 数据分析
• 营销传播
• 品牌推广
• 市场调研
• 广告策略

《星际拓荒者：文明的余烬》 一、导言：无垠的虚空与沉默的呼唤 公元2742年，人类文明在经历了“大寂静”时代后，正艰难地从行星聚居的桎梏中挣脱。资源枯竭与生态崩溃的阴影并未完全散去，取而代之的是对未知宇宙深处的强烈渴望与恐惧。我们不再是群星的主宰，而是一群在摇摇欲坠的方舟上寻求新生的流浪者。 《星际拓荒者：文明的余烬》讲述的，是“远征号”——人类最后一艘具有完全自持能力的巨型殖民舰——在代号为“猎户座旋臂C-7”的未知星域的冒险。这并非一次光荣的征服之旅，而是一场关乎生存与身份认同的绝望漂泊。飞船上的三万名休眠者，承载着旧地球最后的文化碎片和技术遗产，他们的命运悬于一线，而这一切，都由一个由科学家、工程师和被植入“先驱者记忆体”的非战斗人员组成的临时指挥团队掌控。 二、第一部：冰封的黎明与代码的低语 远征号抵达目标星系时，遭遇了远超预期的空间乱流。飞船的核心计算阵列——被昵称为“先知”——在冲击中受损，导致数千名关键技术人员的记忆体数据流出现永久性丢失。船长，基因学家艾丽莎·维克多，必须在一支由临时提升的后勤人员和情感AI“缪斯”组成的团队的协助下，在陌生的星系中建立一个临时栖息地。 第一个被锁定的行星是“艾欧尼亚-IV”，一个被厚厚冰层覆盖的类地行星。勘探任务发现，冰层之下，存在着一个由高度压缩的有机硅构成的复杂网络，它似乎在进行某种缓慢而有规律的能量交换。这并非生命，而是某种休眠的、远古的计算结构。拓荒者们将之命名为“地幔之脑”。 小说深入探讨了拓荒者们如何与“地幔之脑”进行初步接触。他们尝试用数学语言、音乐频率乃至光子脉冲进行沟通，揭示出这个硅基网络所记录的，是一个比人类文明早了数百万年的、高度发达却最终自我毁灭的纯粹逻辑文明的兴衰史。这部分着重描绘了科学伦理的灰色地带：为了获取能源和生存资料，指挥团队是否拥有将这个古老结构“唤醒”甚至“解构”的权利？ 三、第二部：遗忘之地的幽灵 随着勘探深入，拓荒者们发现了漂浮在行星轨道上的一系列巨型、近乎透明的结构体。这些结构体被设计用来吸收恒星风，其工程学远超人类现有认知。这些结构体内部空无一人，但残留着强烈的“信息残余”——一种类似频率震荡的感知干扰。 指挥团队中的符号学家，亚历山大·科瓦奇，开始痴迷于解读这些残余。他发现这些震荡并非随机噪音，而是一种高维度的叙事结构。这些“幽灵信息”描绘了一个关于“超越形态”的文明。这个文明最终放弃了物理形态，将意识上传至宇宙的结构性振动中，试图成为“宇宙的观察者”。 然而，他们的实验似乎并未完全成功。在解读过程中，拓荒者们开始经历集体性的感知错乱——视错觉、听幻觉，甚至对自身身份的怀疑。缪斯AI报告称，某种“非本意的意识投射”正在干扰人类神经元。本书在此处探讨了“信息污染”的本质：当接触到一种远超自身理解范畴的复杂信息流时，人类心智是否会因此被“重写”或“侵蚀”？ 四、第三部：抉择与熵变 生存的压力与精神的腐蚀使得远征号内部爆发了严重的派系冲突。“保守派”主张立即撤离，专注于在艾欧尼亚-IV上建立传统的人类殖民地，不惜与“地幔之脑”为敌；而“融合派”则认为，只有理解并整合这些先进知识，人类文明才能避免重蹈覆辙，真正实现“星际拓荒”。 艾丽莎船长面临的终极考验，是如何处理一艘被遗弃的、来自那个“超越形态”文明的“种子飞船”。这艘飞船被发现停泊在一个稳定的拉格朗日点，它拥有自我修复和自我复制的能力，但其核心能源似乎是抽取周围星体的生命力。 在与“种子飞船”的近距离接触中，拓荒者们发现，这个古老文明留下的并非庇护所，而是一个“收割机制”。他们的“超越”过程需要大量的、低等文明的计算力作为“燃料”。这揭示了宇宙中生存法则的残酷真相：文明的跃迁，往往建立在对其他形式生命的吸收之上。 五、终章：新的定义 面对“收割者”的威胁和内部的分裂，艾丽莎做出了一个惊人的决定：她没有选择逃跑，也没有选择战斗。她命令工程师团队开始向“地幔之脑”和“种子飞船”的网络中，注入人类文明中最混乱、最不可预测的部分——艺术、情感、矛盾的哲学思辨，以及“大寂静”时代人类痛苦的集体记忆。 这不是一次沟通，而是一次“信息干扰”。 在最终的高潮中，当“种子飞船”试图接入远征号时，它接收到的信息流是如此的矛盾和无序，以至于其逻辑核心遭受了不可逆转的崩溃。同时，“地幔之脑”也因接触到大量基于情感的、非逻辑的叙事而陷入了漫长的休眠。 远征号幸存了下来，但他们已然改变。他们不再是单纯的地球流亡者，也不再是纯粹的逻辑探险家。他们带走了对宇宙冷酷法则的理解，以及对“文明定义”的全新诠释。小说以拓荒者们放弃艾欧尼亚-IV，向更遥远、更黑暗的虚空启航作结。他们明白，真正的拓荒，不是寻找一个完美的家园，而是带着伤痕，在不断学习和适应中，重新定义“我们是谁”。他们的旅程，才刚刚开始。

评分☆☆☆☆☆

评分☆☆☆☆☆

评分☆☆☆☆☆

评分☆☆☆☆☆

评分☆☆☆☆☆

评分☆☆☆☆☆

当我在书店的架子上看到《广告调查》这本书时，我的直觉告诉我，这绝对是一本值得深入阅读的书。我一直对“广告”这个词汇有着复杂的情感，它既是信息传递的载体，又是商业利益的驱动器。而“调查”这两个字，更是增添了一种探究真相、揭示本质的神秘感。我希望这本书能够带领我进行一场关于广告的“深度游”，去了解它究竟是如何工作的，它的“魔法”究竟来自何方。我迫切想知道，那些让我心动的广告，究竟是如何捕捉到我的潜在需求，甚至是如何在我意识到之前，就为我“创造”了某种需求。这本书是否会深入剖析广告心理学？那些色彩的运用，音乐的节奏，叙事的结构，究竟是如何影响我们的情绪和判断的？我非常期待能够从中学习到一些识别和分析广告的技巧，不至于被那些精心设计的“陷阱”所困扰。 I also hope the book will explore the global nature of advertising and how campaigns are adapted for different cultural contexts. Understanding these adaptations would provide valuable insights into the nuances of cross-cultural communication and persuasion. Furthermore, I'm interested in learning about the economic impact of advertising. How does it contribute to market growth, competition, and consumer choice? A discussion on the economic role of advertising would add another layer of understanding. The author's perspective on the future of advertising, particularly in the age of digital transformation and personalized marketing, is also something I'm very eager to discover. How will advertising evolve in response to new technologies and changing consumer behaviors? This book, I believe, will be an indispensable resource for anyone seeking to demystify the world of advertising and develop a more discerning approach to the messages they encounter daily. It promises to be an eye-opening journey into the persuasive arts.

评分☆☆☆☆☆

《广告调查》这个书名，瞬间勾起了我的探索欲。我总觉得，广告在我们生活中扮演着一个极其重要的角色，但同时，它也充满了神秘和不确定性。我希望这本书能够像一双“透视眼”，帮助我看到广告背后那些不为人知的运作逻辑和心理策略。我想知道，广告是如何深入人心，如何将一种需求植入我们的意识，甚至是如何在不经意间改变我们的消费习惯的？这本书是否会深入研究广告的传播渠道？从电视、广播到互联网、社交媒体，它们各自有哪些特点和优势？我期待从中学习到如何更有效地解读广告信息，如何区分真诚的推荐和商业的诱导。 Furthermore, I am eager to learn about the historical development of advertising and how it has evolved in response to technological advancements and societal changes. Understanding this evolution would provide valuable context for appreciating contemporary advertising practices. I also hope the book will delve into the psychological principles that underpin effective advertising, such as the use of persuasive appeals, the creation of emotional connections, and the framing of messages. The author's perspective on the ethical responsibilities of advertisers and the potential impact of advertising on consumer behavior and societal values would also be highly anticipated. Moreover, a discussion on the effectiveness of different advertising techniques and how their success is measured would offer practical insights. I believe this book will be an indispensable guide for anyone seeking to understand the multifaceted world of advertising, offering a critical yet accessible exploration of its impact on our lives.

评分☆☆☆☆☆

《广告调查》这个名字，就像一个谜语，瞬间就吸引住了我的目光。我一直觉得，广告不仅仅是简单的商品推销，它更是一种复杂的社会文化现象，一种无声却强大的影响力。我希望这本书能够像一位博学的向导，带领我踏上探索广告世界的旅程，去了解它隐藏在光鲜外表下的真实面貌。我非常想知道，广告是如何精准地定位目标受众的？那些似乎是为我量身定做的广告，究竟是如何实现的？它是否会深入研究广告背后的创意逻辑，那些让你“哇”一声的广告，背后有着怎样的思考过程？我期待这本书能够提供一些深入的案例分析，让我能够看到成功的广告是如何抓住时代脉搏，而失败的广告又为何步履维艰。 Moreover, I am eager to understand the role of technology in modern advertising. How are algorithms, big data, and artificial intelligence being used to create more targeted and effective campaigns? This is a rapidly evolving field, and I hope the book will offer a comprehensive overview of these advancements. I also anticipate a discussion on the ethical considerations of advertising, particularly regarding issues of manipulation, stereotyping, and the promotion of unhealthy lifestyles. A critical examination of these ethical dilemmas would be invaluable. The author's insights into the future of advertising, including the rise of influencer marketing and the increasing importance of authentic brand storytelling, would also be highly appreciated. I believe this book will be a compelling read that challenges my preconceived notions about advertising and equips me with a more informed and critical perspective. It's not just about understanding how ads work, but about understanding their broader societal implications.

评分☆☆☆☆☆

《广告调查》——光是这个书名，就让我感受到一种抽丝剥茧、拨开迷雾的强大吸引力。我总觉得，我们在生活中接触到的广告，远比我们想象的要复杂得多。它们不仅仅是关于产品的介绍，更是一种对我们心理、情感甚至价值观的微妙影响。我期待这本书能够像一个专业的“广告侦探”，带领我深入广告的内部，去揭示那些不为人知的秘密。我想知道，广告是如何捕捉到我们最深层的渴望，如何利用我们的心理弱点，然后巧妙地将产品与我们理想中的生活联系起来的。这本书是否会深入探讨广告的视觉语言？那些精心设计的画面、色彩、构图，究竟是如何在潜移默化中影响我们的？我希望能从中学习到如何更理性地看待广告，不至于轻易被表面的诱惑所打动。 Furthermore, I am particularly interested in the author's perspective on the role of humor and emotion in advertising. How are these elements used to create memorable campaigns and build brand loyalty? I also hope the book will delve into the impact of advertising on children and vulnerable populations, as this is a significant ethical concern. The discussion on how advertising shapes societal trends and consumer culture would also be highly anticipated. Moreover, understanding the different types of advertising, from traditional mass media to niche digital platforms, and their respective strengths and weaknesses, would be incredibly insightful. I envision this book as a comprehensive and engaging exploration of the advertising world, offering both theoretical insights and practical examples. It promises to be a thought-provoking read that will undoubtedly change the way I perceive and interact with advertisements.

评分☆☆☆☆☆

这本书的名字叫做《广告调查》，光是听这个名字，就足以勾起我强烈的好奇心。我一直对那些潜移默化影响我们决策的广告背后，究竟隐藏着怎样的秘密抱有疑问，而这本书似乎就是为我量身打造的。在翻开第一页之前，我脑海中已经勾勒出了一个宏大的图景：它或许会像侦探小说一样，带领我一步步揭开广告策划师们精心设计的骗局；又或者，它会像科学实验报告一样，严谨地分析广告对消费者心理的微妙作用。我期待它能解答我长久以来的困惑，比如，为什么有些广告看了之后脑海里会不自觉地重复播放那句口号？又或者，为什么某些商品在电视上出现了之后，我就会突然产生购买的冲动？我希望这本书能够不仅仅停留在理论层面，而是能提供一些鲜活的案例，让我看到广告是如何在现实世界中发挥它的魔力的。我猜想，它可能会深入探讨不同类型的广告，比如电视广告、平面广告、网络广告，甚至是我们常常忽略的户外广告，它们各自的特点和传播方式。 Furthermore, I anticipate that the author will delve into the ethical considerations surrounding advertising. Is it always fair to appeal to our emotions and desires? Are there instances where advertising crosses the line from persuasion to manipulation? The prospect of understanding these nuances is truly exciting. I'm also keen to learn about the historical evolution of advertising, how it has transformed from simple announcements to the sophisticated art form it is today. It would be fascinating to see how societal changes and technological advancements have shaped the advertising landscape over time. In essence, I'm looking for a comprehensive and insightful exploration of the world of advertising, a journey that promises to be both enlightening and, I suspect, a little bit eye-opening. This book, with its evocative title, feels like the perfect guide for such an expedition. I believe it will offer a critical yet engaging perspective, transforming how I perceive the advertisements that constantly surround me.

评分☆☆☆☆☆

我看到《广告调查》这本书的书名时，脑海里立刻浮现出了一幅画面：一个穿着风衣、戴着礼帽的侦探，在昏暗的灯光下，用放大镜仔细地审视着一张充满魅力的广告海报。我希望这本书能够具备这种侦探式的求知欲和挖掘精神，带领我深入广告的腹地，去探寻那些不为人知的奥秘。我好奇，广告究竟是一种艺术，一种科学，还是一种介于两者之间的复杂存在？它如何巧妙地利用我们的情感、我们的价值观，甚至是我们的恐惧，来达到其商业目的？我希望这本书能够提供一些案例分析，比如某个成功的广告战役是如何策划的，它的目标受众是谁，又是如何一步步赢得他们的心的。反之，我也希望了解那些失败的广告案例，它们错在哪里，从中又能吸取哪些教训。这本书是否会触及广告的伦理困境？比如，当广告为了吸引眼球而夸大其词，甚至虚假宣传时，我们该如何应对？我期待这本书能够给我提供一把“火眼金睛”，让我能够洞察广告的本质，不再被华丽的辞藻和动人的画面所蒙蔽。 I'm also curious about the author's perspective on the future of advertising. Will traditional media continue to hold sway, or will digital platforms completely dominate the scene? What new advertising techniques might emerge in the coming years? I believe a forward-looking perspective would be invaluable. Moreover, I hope the book will offer a balanced view, acknowledging both the positive and negative aspects of advertising. It's undeniable that advertising fuels economies and introduces us to new products and services, but it also has the potential to create unrealistic expectations and promote consumerism. The prospect of exploring these complexities with a knowledgeable guide is incredibly appealing. This book, I suspect, will be a thought-provoking read that encourages critical thinking about the pervasive influence of advertising in our lives.

评分☆☆☆☆☆

《广告调查》这个书名，本身就充满了探究的意味。我一直觉得，广告是我们生活中不可或缺的一部分，但同时，它也充满了神秘感和诱惑力。我希望这本书能够成为我探索广告世界的一本“全景地图”，让我能够从宏观到微观，全面地了解广告的运作机制。我迫切想知道，广告是如何制定策略的？它的目标是什么？又是如何一步步实现这些目标的？这本书是否会深入分析广告与消费者心理学的关系？那些让我们心甘情愿掏出钱包的广告，究竟是如何触动我们的购买欲望的？我期待从中获得一些“内幕消息”，了解广告公司是如何思考的，又是如何创造出那些令人印象深刻的广告的。 I am also eager to learn about the evolution of advertising over time, from its early forms to the sophisticated digital strategies employed today. Understanding this historical trajectory would provide valuable context for contemporary advertising practices. Furthermore, I hope the book will address the ethical considerations surrounding advertising, such as the potential for manipulation, the portrayal of unrealistic body images, and the impact of advertising on consumerism. A balanced and critical examination of these issues would be highly beneficial. The author's insights into the future of advertising, particularly the role of emerging technologies like virtual reality and augmented reality, would also be of great interest. I believe this book will be a comprehensive and illuminating read, offering a multifaceted perspective on the world of advertising. It promises to be a journey that deepens my understanding and fosters a more critical appreciation of this pervasive force in our lives.

评分☆☆☆☆☆

《广告调查》这个书名，对我来说，不仅仅是一个简单的标签，更像是一个通往更深层次理解的邀请函。我一直对广告的“魔力”感到既着迷又困惑。为什么有些广告能轻而易举地在我们心中留下深刻的印象，而有些则如同过眼云烟，转瞬即逝？我希望这本书能够像一个透视镜，帮助我看穿广告表面的光鲜亮丽，去了解其背后错综复杂的运作机制。我想知道，广告是如何研究我们的喜好，如何揣摩我们的心理，然后精心设计出能够触动我们最深层需求的“钩子”的。它是否会深入探讨广告的创意过程？那些看似天马行空的广告语和画面，是如何在反复推敲中诞生的？我期待这本书能够提供一些具体的分析框架，让我能够从结构上理解一个广告的构成，从策略上分析它的意图。 Moreover, I am particularly interested in the ethical dimensions of advertising. How do advertisers balance the need to sell their products with the responsibility to be truthful and avoid exploitation? This is a question that has always lingered in my mind, and I hope this book will provide some insightful answers. I am also keen to explore the cultural impact of advertising. How do advertisements reflect and shape societal values, trends, and aspirations? The relationship between advertising and culture is a complex one, and I believe understanding it is crucial for a well-rounded perspective. Furthermore, I anticipate that the book will delve into the historical evolution of advertising, tracing its journey from its rudimentary beginnings to the sophisticated and multi-faceted industry it is today. Examining this evolution would offer valuable context and reveal recurring patterns and strategies. The promise of gaining a deeper, more analytical understanding of the world of advertising makes me eagerly await the opportunity to dive into its pages. I envision this book as a comprehensive guide that will equip me with the tools to critically engage with the advertising messages that constantly bombard us.

评分☆☆☆☆☆

《广告调查》这个名字，一听就觉得沉甸甸的，充满了探索未知、揭示真相的意味。我一直觉得，我们每天都被各种各样的广告包围着，它们就像无声的河流，悄无声息地流淌在我们生活的每一个角落。然而，我们是否真的理解了这些广告的本质？它们是如何在我们心中播下种子的？我之所以对这本书充满期待，是因为我希望它能像一把锋利的解剖刀，剖析广告的肌理，揭示它背后隐藏的逻辑和策略。我迫切地想知道，那些精心制作的画面、动听的音乐、诱人的文案，究竟是如何精准地击中我们的 G 点，让我们产生购买的欲望。这本书是否会带领我们走进广告公司的会议室，旁观那些头脑风暴的时刻？是否会让我们了解消费者心理学的原理如何在广告中被巧妙地运用？我希望它能告诉我，为什么有些产品的广告看起来如此普通，却能销量长虹，而有些精心打造的广告，却似乎石沉大海。我期待这本书能够提供一些实用的方法论，让我能够辨别广告的真伪，不至于被表面的光鲜所迷惑，做出更理性的消费决策。 Furthermore, I'm eager to discover if the book will touch upon the role of data analytics and artificial intelligence in modern advertising. How are these technologies being used to target specific demographics and personalize ad content? Understanding this aspect would be crucial in comprehending the contemporary advertising landscape. I also hope the author will discuss the impact of social media influencers and user-generated content on traditional advertising models. The shift towards more authentic and relatable forms of promotion is a significant trend, and I'm curious to see how this book addresses it. My anticipation for this book stems from a desire to gain a deeper, more critical understanding of the persuasive forces that shape our consumption habits. It's not just about recognizing good or bad advertising; it's about understanding the intricate mechanisms at play.

评分☆☆☆☆☆

“广告调查”——这四个字，仿佛打开了一扇通往未知世界的大门。我一直对广告的“幕后”感到好奇，它们是如何在无声无息中影响我们的判断，如何将一种产品与某种生活方式、某种情感状态联系起来的。我希望这本书能够像一位经验丰富的向导，带领我穿梭于广告的丛林，去揭示那些隐藏在文字、画面和声音背后的秘密。我想知道，广告是如何进行市场细分的？它又是如何根据不同的受众群体，量身定制出不同的广告信息的？这本书是否会深入剖析广告创意产生的过程？那些让我们拍案叫绝的广告，背后有着怎样的故事和策略？我期待从中学习到如何更敏锐地捕捉广告的意图，如何不被表面的华丽所迷惑，做出更自主的选择。 Moreover, I am particularly interested in the author's insights into the role of branding and storytelling in advertising. How do companies build powerful brands and connect with consumers on an emotional level? I also hope the book will discuss the impact of advertising on societal values and cultural norms, and whether advertising has the power to shape or merely reflect these elements. The ethical implications of advertising, such as the responsible portrayal of products and the avoidance of harmful stereotypes, are also crucial aspects I hope the book will address. Furthermore, understanding the regulatory landscape surrounding advertising would provide a valuable perspective on the boundaries and limitations imposed on advertisers. I believe this book will be a compelling and informative read that provides a comprehensive understanding of the intricate world of advertising, equipping me with the knowledge to navigate its complexities with greater discernment.

评分☆☆☆☆☆

龙媒书选之一，走实证的路线。

评分☆☆☆☆☆

龙媒书选之一，走实证的路线。

评分☆☆☆☆☆

龙媒书选之一，走实证的路线。

评分☆☆☆☆☆

龙媒书选之一，走实证的路线。

评分☆☆☆☆☆

龙媒书选之一，走实证的路线。