The Management and Marketing of Services pdf epub mobi txt 電子書 下載 2024


The Management and Marketing of Services

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Mudie, Peter; Cottam, Angela
1999-7
306
$ 58.70
9780750635943

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发表于2024-11-08

The Management and Marketing of Services epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

The Management and Marketing of Services epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

The Management and Marketing of Services pdf epub mobi txt 電子書 下載 2024



圖書描述

This second edition of "The Management and Marketing of Services" builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. "The Management and Marketing of Services" is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area. It includes a comprehensive framework for practitioners and students interested in addressing the issues that characterize service organizations. It provides a highly accessible perspective on the management and marketing of services. It includes full of examples and case study materials to illustrate the text.

The Management and Marketing of Services 下載 mobi epub pdf txt 電子書

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The Management and Marketing of Services pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

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