The Management and Marketing of Services pdf epub mobi txt 电子书下载 2025

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Mudie, Peter; Cottam, Angela

1999-7

306

$ 58.70

9780750635943

图书标签: 服务设计

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发表于2025-06-04

The Management and Marketing of Services epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2025

The Management and Marketing of Services pdf epub mobi txt 电子书下载 2025

图书描述

This second edition of "The Management and Marketing of Services" builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. "The Management and Marketing of Services" is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area. It includes a comprehensive framework for practitioners and students interested in addressing the issues that characterize service organizations. It provides a highly accessible perspective on the management and marketing of services. It includes full of examples and case study materials to illustrate the text.

The Management and Marketing of Services 下载 mobi epub pdf txt 电子书