Daniel H. Pink is the author of six provocative books — including his newest, When: The Scientific Secrets of Perfect Timing.
WHEN has spent 4 months on the New York Times bestseller list and was named a Best Book of 2018 by Amazon and iBooks.
Dan's other books include the long-running New York Times bestseller A Whole New Mind and the #1 New York Times bestsellers Drive and To Sell is Human. His books have won multiple awards and have been translated into 39 languages.
He and his wife, who live in Washington, DC, have three children -- a college senior, a college sophomore, and a high school sophomore.
From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges:
Yes, one in nine Americans works in sales. But so do the other eight.
Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.
有聲書評收聽網址:http://v.youku.com/v_show/id_XNjAyMDYxMzM2.html 本書的科學面是指,作者描述心理學、經濟學、語言學和認知科學對銷售的研究,例如「毀滅性銷售行為」(顧客在意的並非銷售員未充分介紹產品或忽視他們,而 是過度接觸)、「賣方競爭序位」(當賣方在買方...
評分有聲書評收聽網址:http://v.youku.com/v_show/id_XNjAyMDYxMzM2.html 本書的科學面是指,作者描述心理學、經濟學、語言學和認知科學對銷售的研究,例如「毀滅性銷售行為」(顧客在意的並非銷售員未充分介紹產品或忽視他們,而 是過度接觸)、「賣方競爭序位」(當賣方在買方...
評分有聲書評收聽網址:http://v.youku.com/v_show/id_XNjAyMDYxMzM2.html 本書的科學面是指,作者描述心理學、經濟學、語言學和認知科學對銷售的研究,例如「毀滅性銷售行為」(顧客在意的並非銷售員未充分介紹產品或忽視他們,而 是過度接觸)、「賣方競爭序位」(當賣方在買方...
評分有聲書評收聽網址:http://v.youku.com/v_show/id_XNjAyMDYxMzM2.html 本書的科學面是指,作者描述心理學、經濟學、語言學和認知科學對銷售的研究,例如「毀滅性銷售行為」(顧客在意的並非銷售員未充分介紹產品或忽視他們,而 是過度接觸)、「賣方競爭序位」(當賣方在買方...
評分有聲書評收聽網址:http://v.youku.com/v_show/id_XNjAyMDYxMzM2.html 本書的科學面是指,作者描述心理學、經濟學、語言學和認知科學對銷售的研究,例如「毀滅性銷售行為」(顧客在意的並非銷售員未充分介紹產品或忽視他們,而 是過度接觸)、「賣方競爭序位」(當賣方在買方...
本書的核心觀點還是蠻贊同的,即各行各業的人其實都是要try to move others,書中隨處可見的各種科學試驗和引用讓其更有信服力,但還是有大量篇幅針對銷售這個具體行業,全書的結構有些冗餘。
评分忘掉B2B,B2C吧,to sell is human to human // 給本科的小朋友們看看還是不錯的
评分隻是身不由己
评分The rise of non-sales selling.
评分loosely organized. 乾貨太少。
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