具体描述
With full-color photographs and expanded discussion of sourcing throughout the book, the 3rd Edition focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includes cases that illustrate how merchandising principles and theories are applied by actual businesses and the chapter learning activities promote an interactive learning environment with multiple course objectives. Students become capable of making sequential and integrated decisions to develop a complete merchandise plan and analyze the effectiveness of the plan.
New to this Edition:
-- Updated information throughout on the current status of textile and apparel companies, production and trade statistics, applications of technology and relevance to sourcing
-- Excel applications added to mathematical learning activities
-- 2-color and expanded art program
-- Updated case studies include technology components
-- Instructor's Guide provides chapter outlines, test questions and answers, problem sets with answers and computer applications -- Powerpoint presentation
作者简介
Grace I. Kunz is Associate Professor Emerita at Iowa State University.
目录信息
Merchandising Concepts
Merchandising Technology
Merchandising Systems
Merchandise Planning
Fundamentals of Merchandise
Planning
Merchandising Perspectives on Pricing
Planning and Controlling
Merchandise Budgets
Planning and Controlling
Merchandise Assortments
Developing and Presenting
Product Lines
Developing Product Lines
Presenting Product Lines
Global Sourcing
Customer/Vendor Relationships
Career Opportunities
Merchandising-Related Career
Development
· · · · · · (收起)
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用户评价
这是我看过的最牛B的一本企划书！！
评分这是我看过的最牛B的一本企划书！！
评分这是我看过的最牛B的一本企划书！！
评分这是我看过的最牛B的一本企划书！！
评分这是我看过的最牛B的一本企划书！！
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