图书标签: 广告 设计 创意 思维方式 美国 LoisGeorge 設計 心理学
发表于2025-02-16
Damn Good Advice pdf epub mobi txt 电子书 下载 2025
'DAMN GOOD ADVICE (for people with talent!)' is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensable lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparable life of 'Master Communicator' George Lois, the original "Mad Man" of Madison Avenue. Written and compiled by the man 'The Wall Street Journal'called "prodigy, enfant terrible, founder of agencies, creator of legends" each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, 'DAMN GOOD ADVICE (For People With Talent!)', is a must have for anyone on a quest for success.
[美]乔治·路易斯
美国广告首席创意指导;20世纪60年代美国创意革命领导人物;
美国艺术指导名人堂、创意名人堂和出版物设计师协会成员;克里奥国际广告奖终身成就奖、美国专业设计协会终身成就奖得主;《广告时代》评选的“广告界十大新闻人物”之一;美剧《广告狂人》男主角唐·德雷柏的原型人物。著有《蔚蓝诡计》《乔治·路易斯的大创意》等创意经典作品。
译者
老金
本名金鹏远。
知名成功广告传播商人,环时互动创始人 。
社交网络传播的思考者和实践者。
创意服务京东、杜蕾斯、麦当劳、奔驰、味全、五芳斋等品牌。
终于撸完了~
评分买回来 还要再读
评分introduction to the art of branding and salesmanship for young entrepreneurs!
评分No shit. Finished on 5/14/2014
评分有一些行业advice,也有一大部分能运用到生活的案例和人生体会。
怎么说呢,初读很惊艳!不断被一个个观点与金句吸引,同时也向往这样的广告大师的风采或者疯狂。 再细细一想这何尝不是在洞察广告人底层需求后,一组打动他们的广告呢。态度鲜明、一击毙命。然而广告即是口号,你可以在一句口号中获得灵感,却很在这样一本书里所长足的成长。 ...
评分 评分 评分花了一天半的时间读完了Lois写给“我”(因为书的副标题是写给有才华的你)的书,过去的我曾经离广告行业很接近,作为局外人,一直觉得广告业的精英们简直是天才,总觉得他们有用不完的创意。 这本书是Lois写的120条忠告,每条都很精辟,其中我最喜欢几条讲的大约都是做自己喜...
评分Damn Good Advice pdf epub mobi txt 电子书 下载 2025