Content Strategy for the Web

Content Strategy for the Web pdf epub mobi txt 電子書 下載2025

出版者:
作者:Halvorson, Kristina; Rach, Melissa; Cancilla, Sarah
出品人:
頁數:216
译者:
出版時間:2012-2
價格:228.00元
裝幀:
isbn號碼:9780321808301
叢書系列:
圖書標籤:
  • 用戶體驗 
  • 設計 
  • writing 
  • Technical 
  •  
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FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: * Understand content strategy and its business value * Discover the processes and people behind a successful content strategy * Make smarter, achievable decisions about what content to create and how * Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

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就是因為有這樣又厚又全的書存在,所以內容策略纔發展緩慢,而且真正理解的人也很少,更彆說能運用的人瞭。

评分

另外一本講Content Strategy的書,很好懂

评分

就是因為有這樣又厚又全的書存在,所以內容策略纔發展緩慢,而且真正理解的人也很少,更彆說能運用的人瞭。

评分

就是因為有這樣又厚又全的書存在,所以內容策略纔發展緩慢,而且真正理解的人也很少,更彆說能運用的人瞭。

评分

另外一本講Content Strategy的書,很好懂

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