Design by Nature

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Maggie Macnab has been creating iconic logos and graphic design since the early 1980s, fueled by her passion for nature and her love of design and the creative problem-solving process. Maggie’s work has been recognized by Communication Arts, Print magazine, Step-by-Step Graphics, the American Advertising Federation, the New York Art Directors Club, and the AIGA. She speaks at conferences and schools in the United States and abroad, has owned Macnab Design since 1981, and teaches design theory at the University of New Mexico and Santa Fe University of Art and Design. She is the author of Decoding Design: Understanding and Using Symbols in Visual Communication.

Visit www.designbynaturebook.com for additional exercises and information.

出版者:New Riders Press
作者:Macnab, Maggie
出品人:
頁數:312
译者:
出版時間:2011-9
價格:304.00元
裝幀:
isbn號碼:9780321747761
叢書系列:
圖書標籤:
  • Nature 
  • Design 
  • 設計 
  • 國外設計書 
  • 設計理論 
  •  
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In Design by Nature: Using Universal Forms and Principles in Design, author Maggie Macnab takes you on an intimate and eclectic journey examining the unending versatility of nature, showing how to uncover nature's ingenuity and use it to create beautiful and compelling designed communications. Written for designers and creative thinkers of all types, this book will guide you through a series of unexpected a-ha! moments that describe relationships among nature, art, science, technology, and design. Through explanation and example, you will learn about natural processes, consisting of everyday patterns and shapes that are often taken for granted, but that can be used effectively in visual messaging. Explore the principles all human beings intuitively use to understand the world and learn to incorporate nature's patterns and shapes into your work for more meaningful design. By recognizing and appreciating a broad range of relationships, you can create more aesthetic and effective design, building communications that encompass the universal experience of being part of nature, and that are relevant to a worldwide audience. * Teaches how to understand and integrate the essential processes of nature's patterns and shapes in design* Includes key concepts, learning objectives, definitions, and exercises to help you put what you learn into practice* Features a foreword by Debbie Millman and reviews and discussions of practice and process by some of the world's leading designers, including Milton Glaser, Stefan Sagmeister, and Ellen Lupton* Includes profiles of street artist Banksy, creative director and author Kenya Hara, and typographical designer Erik Spiekermann

具體描述

讀後感

評分

这本书最早在书店看到的时候,标题和随手翻看的内容都很吸引人的。但定价太贵,所以等到我们图书馆收入后就赶紧借来看。借来半年多,老看不下去,今天打算扫看一边算完,扫到第44页,实在受不了了,上来吐槽。 本页介绍日本新干线列车的噪声问题,由工程师中津英治最终解决。说...  

評分

毫无疑问的是作者曾经获得过一些荣誉和商业的上的成功,但是很难在其作品中发现什么具有启发性和震撼力的东西。 此书作者的作品灵感通常来源于对自然图样和各文化传统纹样的借鉴,设计思想比较浅白,缺乏足够深刻的思想性。但是这种设计思路的好处是,简易、多产,快速消费的...

評分

毫无疑问的是作者曾经获得过一些荣誉和商业的上的成功,但是很难在其作品中发现什么具有启发性和震撼力的东西。 此书作者的作品灵感通常来源于对自然图样和各文化传统纹样的借鉴,设计思想比较浅白,缺乏足够深刻的思想性。但是这种设计思路的好处是,简易、多产,快速消费的...

評分

这本书最早在书店看到的时候,标题和随手翻看的内容都很吸引人的。但定价太贵,所以等到我们图书馆收入后就赶紧借来看。借来半年多,老看不下去,今天打算扫看一边算完,扫到第44页,实在受不了了,上来吐槽。 本页介绍日本新干线列车的噪声问题,由工程师中津英治最终解决。说...  

評分

看到本书才发现,我们生活着的自然,有这么多被我们看似习以为常、却蕴含在其中的奥秘。从螺旋图案的神奇到自然模式的规律,这本书解释了很多我们潜意识当中存在的事情,其实都是和自然有关。能量、效率、平衡、稳定,都是大自然的核心所在。小到一粒种子,大到宇宙星系,自然...  

用戶評價

评分

aesthetics, efficiency , nature's ethics. patterns , shapes , elements . structure , symmetry , messaging .

评分

看不懂,書基本就是提齣一個觀點,然後舉些例子,但例子和觀點之間的邏輯很牽強,看的時候,感覺似懂非懂,看完瞭基本什麼都沒記住

评分

看不懂,書基本就是提齣一個觀點,然後舉些例子,但例子和觀點之間的邏輯很牽強,看的時候,感覺似懂非懂,看完瞭基本什麼都沒記住

评分

文字本身的吸引力大過內容

评分

aesthetics, efficiency , nature's ethics. patterns , shapes , elements . structure , symmetry , messaging .

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