Marketing Research pdf epub mobi txt 電子書 下載 2024


Marketing Research

簡體網頁||繁體網頁
Alan Wilson
Financial Times/ Prentice Hall
2011-9-14
432
GBP 56.99
Paperback
9780273718703

圖書標籤: Marketing  市場營銷  original  2017   


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发表于2024-12-24

Marketing Research epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Marketing Research epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Marketing Research pdf epub mobi txt 電子書 下載 2024



圖書描述

Marketing Research: An Integrated Approach, 3rd Edition, is invaluable for anyone studying marketing research at a degree or diploma level and is core reading for those students taking the joint module on Marketing Research and Information offered by the Chartered Institute of Marketing and The Market Research Society. The book places research in the bigger picture of marketing and demonstrates how an understanding of marketing research is a key requirement of any effective marketing professional. The text integrates the key concepts and techniques of marketing research with the management of customer information from databases, loyalty cards and customer files. Marketing Research is written in a clear and accessible style using many examples, real-life case histories and discussions of current issues in marketing research and customer information management that makes it very suitable for supporting the delivery of single semester modules on marketing research. Online resources include an Instructor's Manual and PowerPoint slides for instructors, along with a free CD incorporating a 'demo' version of SNAP, one of the leading fully-integrated survey software packages for questionnaire design, data collection and analysis.

Marketing Research 下載 mobi epub pdf txt 電子書

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Marketing Research pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

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Semester 1 - MK977 International Marketing Research

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Semester 1 - MK977 International Marketing Research

評分

Semester 1 - MK977 International Marketing Research

評分

Semester 1 - MK977 International Marketing Research

評分

Semester 1 - MK977 International Marketing Research

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