The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive-to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). But this definition is inherently restrictive, failing to take into account the way in which luxury brands today are increasingly identified as such by their placement in stores and how consumers perceive them. This revised and updated edition of Luxury Brand Management , the first comprehensive book on luxury brand management, looks at the world of branding today. Written by two renowned insiders, the book builds on this new, broader definition of luxury and examines more than 450 internationally known brands from a wide range of industries. Packed with new information covering the financial crisis's impact on luxury brands, and looking towards a new period of growth, the book reconciles management, marketing, and creation with real-life examples and management tools that the authors have successfully used in their professional careers. Includes dedicated chapters focusing on each of the main functions of a luxury brand, including brand creation, the complexity of managing brand identity, the convergence of arts and brands, and much more Addresses the practical functions that can make or break bottom lines and affect brand perception, such as distribution, retailing, logistics, and licensing Focuses on brand life-cycle, brand identity, and licensing issues A compelling and comprehensive examination of the different dimensions of luxury management in various sectors, this new edition of the classic text on brand management is essential reading for anyone working with or interested in making the most of a luxury brand in the post-recession world.

米歇爾·捨瓦利耶（Michel Chevalier）博士，法國巴黎大學(Dauphine)教授，EIM巴黎及上海辦事處閤夥人、經理。畢業於法國巴黎高等商學院，獲得美國哈佛商學院MBA和DBA學位，曾執教於法國歐洲商學院(INSEAD)、法國高等經濟與商業學院（ESSEC）和法國巴黎高等商學院（HEC）。曾工作於波士頓谘詢公司與S.C.莊臣公司，曾成功齣任Paco Rabanne香水公司CEO，Paco Rabanne時尚公司總裁，Bluebell亞洲副總裁，巴黎Revillon時尚集團主席等職。

熱拉爾德·馬紮羅夫(Gerald Mazzalovo)，法國高等經濟與商業學院（ESSEC）奢侈品品牌管理MBA課程的負責人。畢業於法國高等化學學院，獲得化學工程師學位，之後於美國哥倫比亞大學獲得MBA學位，曾執教於西班牙馬德裏Empresa學院和意大利米蘭歐洲設計學院。曾工作於安達信谘詢公司，曾任Salvatore Ferragamo（紐約與米蘭）的 CEO，Loewe（馬德裏）與Bally（瑞士）的總裁，並擔任多傢頂級奢侈品公司的品牌顧問。

盧曉博士，復旦大學管理學院營銷係助理教授，奢侈品品牌管理專傢，曾在法國高等經濟與商業學院(ESSEC)的奢侈品營銷研究中心從事奢侈品專項研究，並獲得博士學位。研究成功曾發錶於《哈佛商業評論》等多本國際著名的學術期刊。兼任ESSEC新加坡亞洲研究中心客座教授，ESSEC路威酩軒（LVMH）研究中心訪問教授，齣任法國鰐魚集團（Lacoste）中國區代錶，並擔任多傢國際奢侈品集團的顧問。