圖書標籤: 美國 設計 營銷 女祭司
发表于2024-11-10
Brandwashed pdf epub mobi txt 電子書 下載 2024
Foreword by Morgan Spurlock
From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders , left off more than half-a-century ago, Lindstrom reveals:
•New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!
•Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).
•How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
•The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).
•How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.
•How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.
•What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.
•And much, much more.
This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.
From the Hardcover edition.
馬丁·林斯特龍(Martin Lindstrom),全球首席品牌營銷大師,在全球擁有百萬“忠實聽眾”,林斯特龍公司(Lindstrom Company)CEO;擔任世界多傢頂級公司的顧問,包括麥當勞、寶潔、雀巢、美國運通、微軟、迪斯尼等;還是《金融時報》、《今日美國》、《財富》、《華盛頓郵報》、《哈佛商業評論》等知名媒體的特約專欄作傢。
从第一眼看到书名《品牌洗脑》,心里莫名涌起“高大上”、“好像好酷里面讲什么呢“之类的好奇,到终于看完最后一页心里难掩失望,其实仔细想想,书并非如此差,只是有点哗众取宠罢了,包装了个酷炫的开头,用了个十分具有煽动性的词“洗脑”和十分吊人胃口的小标题“世界...
評分虽然有点间接,不过仔细读读,这本书确实提供了对于当代最好的营销模式的研究,尽管是从反面。翻译得一般。 p4 音乐对于胎儿记忆的产生具有非常强大的作用. p99complex adaptive systems,整体的力量要大于各个部分的总和,无法通过个体的行动来预测集体性的结果。 我们也是被...
評分不想写太多书评,容易流于教条。力荐这本书的一个主要原因是,你把书里的案例都背下来的话,在国内就能够忽悠一票人了。 根据个人的理解再梳理一下本书的章节目录。 第1章在讲我们从娘胎里开始就已经被营销了。第 3 章的品牌成瘾和第 6 章的...
評分从第一眼看到书名《品牌洗脑》,心里莫名涌起“高大上”、“好像好酷里面讲什么呢“之类的好奇,到终于看完最后一页心里难掩失望,其实仔细想想,书并非如此差,只是有点哗众取宠罢了,包装了个酷炫的开头,用了个十分具有煽动性的词“洗脑”和十分吊人胃口的小标题“世界...
評分说这是一本市场营销畅销书,其实不如说是市场心理学,10个方面告诉你,为什么你天天喊着剁手还是会做吃土党。 没心理学基础的就可以不看了,不然也不知道这些名词说的是什么。。。。我又懒得把这篇文章写成科普文。。毕竟这算是本不错的书,但离非读不可的好书还很遥远~~ 第...
Brandwashed pdf epub mobi txt 電子書 下載 2024