图书标签: 美国 设计 营销 女祭司
发表于2024-11-13
Brandwashed pdf epub mobi txt 电子书 下载 2024
Foreword by Morgan Spurlock
From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders , left off more than half-a-century ago, Lindstrom reveals:
•New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!
•Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).
•How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
•The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).
•How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.
•How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.
•What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.
•And much, much more.
This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.
From the Hardcover edition.
马丁·林斯特龙(Martin Lindstrom),全球首席品牌营销大师,在全球拥有百万“忠实听众”,林斯特龙公司(Lindstrom Company)CEO;担任世界多家顶级公司的顾问,包括麦当劳、宝洁、雀巢、美国运通、微软、迪斯尼等;还是《金融时报》、《今日美国》、《财富》、《华盛顿邮报》、《哈佛商业评论》等知名媒体的特约专栏作家。
翻译的好费劲,绕! 有时候一句话要看半天!不知道想表达什么。 内容还算比较新,但有些案例比较过时,没啥意义。 翻译的好费劲,绕! 有时候一句话要看半天!不知道想表达什么。 内容还算比较新,但有些案例比较过时,没啥意义。 作者的终极武器就是 功能性磁共振仪器。。。。。
评分 评分我和秋叶,曾经制作过一个《基于人性微博营销15策略及案例全景地图》的思维导图,从娱乐、贪食、虚荣、愤怒、成长、偷窥、色欲等各个角度,分析微博上的代表博主,给出范例。 营销是门艺术,缺少对人性的洞察,无法做好营销。《小时代》掀起骂战,但是票房是实实在在的,骂郭...
评分这本书出版在2013年,我以为,我们该透露的都已经透露给营销者。我们的喜好,我们的消费记录,我们的性取向,我们生活习惯……他们能在我们胚胎期作用于我们的妈妈,能作用于对我们有影响力我的朋友,作用于我们的下一代,还有什么是他们做不到的。 但营销者能把这些写出来就...
评分非常推荐这部书,从中可以窥见我们这个被营销的世界、我们从小被“洗脑”的生活。 一、这部书是一本“揭露”的书,揭露品牌企业那些的确“只做没说”秘密,而且有些方法不见得光彩,而且营销手段无所不用其极,触目惊心; 二、作为营销人,学习此书可以学到里面一...
Brandwashed pdf epub mobi txt 电子书 下载 2024