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全書精選43篇商業報道，並分為六大主題闆塊：全球脈動，介紹全球市場脈動和最新科技産品及趨勢等；投資理財,報道重大財經事件和個人投資理財之道以及必備財經知識；企業管理，介紹國內外知名企業經營理念和成功要素；市場營銷，收錄消費市場現今潮流和推陳齣新的營銷手法，以及企業於市場上的經營策略；品牌理念，介紹知名品牌的發跡與成長曆程，以及品牌的成功經營哲學；商場名人，收錄CNN專訪全球最具影響力的商業巨頭，看看他們個人及其企業能叱吒風雲的關鍵與秘訣。全書新聞報道均中英對照，除瞭列齣單詞和重點短語的解析，還針對財經名詞和相關資料進行精講和補充。希望讓讀者在學習英語的同時，能充實金融財經知識，掌握商業動態，邁嚮國際市場。

前言光盤使用方法Global News Are the Desktop's Days Numbered? iPad and Google Chrome Take Aim at the Traditional Computer Interface The Shape of Cars to Come A Look into the Future of Electric Autos and Beyond In Touch Technology Pressure-Sensitive Screens Revolutionize High Tech Interaction H2-Go Eco-Friendly Riversimple Runs on the Power of Hydrogen E-Reader Revolution More Book Lovers Forsake Paaer as the Electronic Medium Takps Off The Cupboard Is Bare A Perfect Storm of Factors Sap World Food Supply Green Screens Sony Paves the Way to More Eco-Friendly Technology Search Wars Microsoft and Yahoo Team to Take on Google Athens on the Brink Understanding the Greek Tragedy Unraveling the EurozoneInvestment & Financial Management Tiny Houses Some Homeowners Are Thinkinq Small to Stay Debt-Free Rise of the Zombie Banks Lessons for Defeatina the Financial Livinq Dead from lapan's Lost Decade Is It Inflation or Deflation? Breaking Down the Jargon of an Economic Crisis The Lessons of Lehman Brothers What We Can Learn from the Fall of the Financial Institution Sharing the Blame How All Consumers Played a Role in the Financial CrisisCorporate Management Building the Starbucks Experience A Boardroom Master Class with the Coffee Empire Chairman Howard Schultz Video Game Guru Inside the Mind of Nintendo's Legendary Designer Shigeru Miyamoto adidas vs..PUMA The Family Footwear Rivalry That Divided a Town Adidas Heavenly Hotel An Eye for Detail Helps Paris' George V Survive Tough Times From Bath Beads to the Boardroom CNN Exclusive Interview with Body Shop Founder Anita RoddickMarket & Sales The Faces of Luxury Brands Turn to Celebrity Star Power to Drive Sales Hot Wheels Luxury Cars Showcase the Need for SlJeed at the North American Auto Show Hybrid Wars Toyota and Honda Square Off in Battle for Green Micro-Malls Entrepreneurs Dream Big with Tiny Shops Design Acrobatics Adobe Tries to Outmaneuver Software Rival Microsoft French Thumb Their Noses at Apple iPod Maker Refuses to Sell Music playable on Rival Products McCoffee vs. Starbucks Fast Food Giant Brews a Challenge to the Caffeine KingsSuccessful Brand Names The Sweet Smell of Success Updating Chanel's Timeless Fragrance No.5 Skirting the Recession Luxury Icon Prada .Survives the Sagging Economy in Style The Master of Cute In the Boardroom with Sanrio CEO Shintaro Tsuji Built for Speed Ducati Takes MotoGP off the Track and onto the Street It's His Bag In the Boardroom with Coach CEO Lew Frankfort Ho-Hum on iPhone Apple Has Gadget Geeks Drooling, but Will Tech-Savvy Asia Bite? Driven in Style Rolls-Royce Unveils its Phantom Drophead CoupeBusiness Guru A Meeting of the Minds CNN Founder Ted Turner and Wind Power Advocate T. Boone Pickens Talk Business and Energy Say Yum! A Ouick Boardroom Bite with Fast Fnnrt Kinnnin Daviid Novak Computing in the Cloud Google CEO Discusses Competition and Your Digital Future On the Fast Track In the Boardroom with Formula One CEO Bernie Ecclestone Media Master In the Boardroom with Barry Diller附錄：常用財經詞匯
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