The Experience Economy pdf epub mobi txt 電子書 下載 2024


The Experience Economy

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B. Joseph Pine II
Harvard Business School Press
James H Gilmore
2011-7
256
$ 28.19
9781422161975

圖書標籤: 體驗經濟學  服務設計  體驗經濟  設計管理  商業  economy  設計  酒店   


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发表于2024-12-24

The Experience Economy epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

The Experience Economy epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

The Experience Economy pdf epub mobi txt 電子書 下載 2024



圖書描述

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.

And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?

Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

The Experience Economy 下載 mobi epub pdf txt 電子書

著者簡介

About the Author

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity. Pine, who also wrote Mass Customization, is a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.


圖書目錄


The Experience Economy pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

掃瞭一眼。經曆還是經驗,際遇還是期冀。experience是一個我很愛又很難解釋的詞。

評分

概念提的很超前,敘述也比較具象。基本上算是印證瞭Gentle Monster在零售領域的成功。就是方法論反而比較雞肋。

評分

非學術型著作,但很有意思

評分

非學術型著作,但很有意思

評分

還沒精讀完,大緻掃瞭一下。是非常有意思的,內容十分翔實有趣,隻是不夠學術,不夠深。最大感想就是,我想去裏麵提及的每一傢店!

讀後感

評分

由于这本书是借阅的港版,所以这篇读书笔记仅是摘抄。 体验营销是经常被挂在嘴边的说辞,但到底是什么?【美】约瑟夫.派恩和詹姆斯.吉尔摩这本10年前的著作《体验经济时代》给出了超乎我们想像的解答。 什么是体验经济? 作者把体验定义为...  

評分

今天下午一鼓作气把《体验经济珍藏版》读完,获益匪浅,感悟良多。当前中国经济疲软,以钢铁,煤炭,有色金属为主的传统行业遭遇重重危机,破产兼并屡见不鲜,经济增长模式遭遇瓶颈,这表明以高污染,高耗能为主的工业发展方式难以为继。而新兴经济,比如旅游,电影,电商,虚...  

評分

体验经济简单说就是花钱买服务。随着时代的发展,物质的充足已经不能满足人们的需求,更多潜在的服务需要商家提供。与其说购买商品,到不如说是体验经济,体验经济带给人的愉悦感与满足感,从而得到心中所需要享受的东西。 随着第一、第二产业比例的下降,第三产业比例的上升...  

評分

由于这本书是借阅的港版,所以这篇读书笔记仅是摘抄。 体验营销是经常被挂在嘴边的说辞,但到底是什么?【美】约瑟夫.派恩和詹姆斯.吉尔摩这本10年前的著作《体验经济时代》给出了超乎我们想像的解答。 什么是体验经济? 作者把体验定义为...  

評分

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