The Experience Economy pdf epub mobi txt 電子書下載2025

☆☆☆☆☆

About the Author

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity. Pine, who also wrote Mass Customization, is a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.

出版者:Harvard Business School Press

作者:B. Joseph Pine II

出品人:

頁數:256

译者:James H Gilmore

出版時間:2011-7

價格:$ 28.19

裝幀:

isbn號碼:9781422161975

叢書系列:

圖書標籤:

體驗經濟學
服務設計
體驗經濟
設計管理
商業
economy
設計
酒店

下載連結在頁面底部

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 複製連結

想要找書就要到小美書屋

book.quotespace.org

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.

And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?

Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

具體描述

讀後感

評分☆☆☆☆☆

书到手有1个月了，零星看完，收获颇丰！《体验经济》讲的是一种经济形式，继从最早的提供产品、再到提供服务、再到提供体验，最终提供变革的发展路线。大部分经济形式都可以有以上几种形式的转化，而且到了体验经济阶段之后，产品和服务的价格与价值会发生偏离，说白了就是这...

評分☆☆☆☆☆

这本书最早出版于1999年，现在的版本应该是新增加了许多内容。去年在北京期间朋友伊卡洛斯赠阅，迟迟未能写上书评。体验应用的范围：关于体验经济，早期单独归类到电影、演讲会、娱乐，但是现在做产品营销的公司也开始产品中加入一些应用的场景，记得罗大胖在一期逻辑思维里...

評分☆☆☆☆☆

Text: Echo He Pine and Cilmore's article is an introduction to experience economy, a term that is elaborated in their influential book Experience Economy . Pine and Gilmore argues that experiences have emerged as a fourth distinct economic offering, diffe...

評分☆☆☆☆☆