The Experience Economy

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About the Author

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity. Pine, who also wrote Mass Customization, is a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.

出版者:Harvard Business School Press
作者:B. Joseph Pine II
出品人:
页数:256
译者:James H Gilmore
出版时间:2011-7
价格:$ 28.19
装帧:
isbn号码:9781422161975
丛书系列:
图书标签:
  • 体验经济学 
  • 服务设计 
  • 体验经济 
  • 设计管理 
  • 商业 
  • economy 
  • 设计 
  • 酒店 
  •  
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In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.

And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?

Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

具体描述

读后感

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体验经济简单说就是花钱买服务。随着时代的发展,物质的充足已经不能满足人们的需求,更多潜在的服务需要商家提供。与其说购买商品,到不如说是体验经济,体验经济带给人的愉悦感与满足感,从而得到心中所需要享受的东西。 随着第一、第二产业比例的下降,第三产业比例的上升...  

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由于这本书是借阅的港版,所以这篇读书笔记仅是摘抄。 体验营销是经常被挂在嘴边的说辞,但到底是什么?【美】约瑟夫.派恩和詹姆斯.吉尔摩这本10年前的著作《体验经济时代》给出了超乎我们想像的解答。 什么是体验经济? 作者把体验定义为...  

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看到“体验经济”这个新名词时,我第一感觉:“体验”这个词现在开始用滥了:产品体验、视觉体验、营销体验、似乎什么都可以与体验二字挂钩。全行业都在说“体验”,多少有些让人视觉疲劳。我翻开这本《体验经济》只是好奇,当体验与经济这两个词划上了连接符后,原本试验室里...

用户评价

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扫了一眼。经历还是经验,际遇还是期冀。experience是一个我很爱又很难解释的词。

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还没精读完,大致扫了一下。是非常有意思的,内容十分翔实有趣,只是不够学术,不够深。最大感想就是,我想去里面提及的每一家店!

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体验至上!21世纪注定是强调用户体验的世纪!

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体验至上!21世纪注定是强调用户体验的世纪!

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体验经济

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