The Experience Economy

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About the Author

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity. Pine, who also wrote Mass Customization, is a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.

出版者:Harvard Business School Press
作者:B. Joseph Pine II
出品人:
页数:256
译者:James H Gilmore
出版时间:2011-7
价格:$ 28.19
装帧:
isbn号码:9781422161975
丛书系列:
图书标签:
  • 体验经济学 
  • 服务设计 
  • 体验经济 
  • 设计管理 
  • 商业 
  • economy 
  • 设计 
  • 酒店 
  •  
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In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.

And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?

Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

具体描述

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大规模标准化的生产方式没有能够形成更高价值的体验经济,原因在没有对顾客的具体需求进行细分,结果会出现满足了顾客的基本服务需求,但在顾客体验上面没有得到更满意的效果。这解释了很多公司发展规模已经非常庞大但同时遭到人们许多抱怨的原因,体验经济关注的重点就是顾客...  

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由于这本书是借阅的港版,所以这篇读书笔记仅是摘抄。 体验营销是经常被挂在嘴边的说辞,但到底是什么?【美】约瑟夫.派恩和詹姆斯.吉尔摩这本10年前的著作《体验经济时代》给出了超乎我们想像的解答。 什么是体验经济? 作者把体验定义为...  

用户评价

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还没精读完,大致扫了一下。是非常有意思的,内容十分翔实有趣,只是不够学术,不够深。最大感想就是,我想去里面提及的每一家店!

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体验经济

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非学术型著作,但很有意思

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扫了一眼。经历还是经验,际遇还是期冀。experience是一个我很爱又很难解释的词。

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这个观点是很发人深省的,也确实很正确,但是在指导性上,还是觉得有点无从下手

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