Mobile Marketing pdf epub mobi txt 电子书下载 2024

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Haig, Matt

2011-11

224

$ 33.84

9780749459505

图书标签: mobile marketing

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发表于2024-11-12

Mobile Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Mobile Marketing pdf epub mobi txt 电子书下载 2024

图书描述

Although marketers are attracted to mobile channels, they struggle to understand those channels. This book demonstrates what mobile marketing is, shows readers how it fits into the marketing mix, and explains how they can use it to acquire and retain key customers, as well as build brands.

Mobile Marketing explores how this exciting channel is being used in different ways by marketers throughout the world, and shows the lessons that have been learned from these experiences. Case studiesdemonstrate how readers can take advantage of the mobile channel andhow to build a mobile marketing strategy. Subjects covered include: customer acquisition through mobile, engaging with customer through mobile, brand building through mobile, mobile internet, mobile applications, mobile services, mobile advertising, consumer experiences, preferences, privacy and permission.

Mobile Marketing 下载 mobi epub pdf txt 电子书