Green Marketing Management pdf epub mobi txt 電子書下載2025

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Robert Dahlstrom is the Bloomfield Professor of Marketing in the Gatton College of Business and Economics at the University of Kentucky. Professor Dahlstrom is also the founding director of the university's Von Allmen Center for Green Marketing, which seeks to develop green marketing curriculum, conduct environmental marketing research, and foster sustainability efforts in the community. Professor Dahlstrom received his Ph.D. in marketing from the University of Cincinnati and has worked for the BI Norwegian School of Management and taught in Austria, Norway, and Greece. He has published numerous articles in the Journal of Marketing Research, the Journal of Marketing, the Journal of Retailing, the Journal of the Academy of Marketing Science, and elsewhere. His research investigates the relationship between the firm and the environment.

出版者:South-Western Cengage Learning

作者:Dahlstrom, Robert

出品人:

頁數:360

译者:

出版時間:2010-7

價格:$ 114.07

裝幀:

isbn號碼:9780324789140

叢書系列:

圖書標籤:

商業
Marketing
Green

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"Green Marketing Management" helps individuals make informed decisions about choices that impact the environment. This insightful new text provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detailed look at many green strategies, from environmentally friendly supply chains to the environmental implications of product creation, the text reviews the evolution of marketing and devotes considerable attention to the conditions for potential consumers to act in an ecologically responsible manner.