具体描述
Written with the cooperation of Harvard Business School, an instructive and inspiring book for anyone who dreams of starting a highly profitable business
In 1998, three Harvard Business School graduates—two men and one woman—turned down six-figure salaries at big corporations, bet on themselves, and launched their own new companies. By their ten-year reunion, their audacity had paid huge dividends. They'd made many millions of dollars, created hundreds of jobs—and left their mark on the world.
Based on dozens of interviews with highly successful entrepreneurs, Harvard Business School professors, and HBS alumni, The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders developed ideas, assembled teams, built ventures, and achieved their dreams. Along the way, they learned that starting great companies requires much more than a ferocious work ethic or good timing. Their hard-won insights—distilled into ten key rules—will help anyone become a successful entrepreneur.
What they teach you at Harvard Business School is that intelligent entrepreneurship can be learned. In that spirit, Bill Murphy Jr. uses a unique combination of vivid storytelling and lucid instruction to show would-be entrepreneurs how to improve their odds of creating dynamic, lasting businesses.
作者简介
Bill Murphy Jr. is the author of The Intelligent Entrepreneur: How Three Harvard Business School Graduates Learned the 10 Rules of Successful Entrepreneurship and In a Time of War: The Proud and Perilous Journey of West Point's Class of 2002. Previously, he worked as Bob Woodward's research assistant on the bestselling State of Denial. An inveterate entrepreneur who was on the founding teams of three separate start-ups, he is also a former military officer, lawyer, and Washington Post reporter.
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我最近翻阅了《时间黑洞与心流边界》，这本书可以说是对现代人“注意力稀缺”这一社会现象进行了一次极其深刻的、近乎解剖学的审视。作者的论述逻辑严密得令人敬畏，他从神经科学的角度切入，解释了为什么我们的大脑对即时满足感（比如刷短视频或回复邮件）如此沉迷，以及这种沉迷如何系统性地侵蚀我们的深度工作能力。这本书的精彩之处在于，它不仅仅是抱怨现代社会的弊病，而是提供了一套非常精妙的、基于“认知负荷管理”的解决方案。我特别喜欢其中关于“意图规划”和“环境重构”的章节，它教导我们如何通过设计物理和数字环境来减少摩擦力，从而让高价值的任务变得更容易执行。书中的案例引用了从古典哲学对沉思的推崇，到最新的行为经济学实验结果，跨度极大但衔接自然。读完后，我立刻开始实践书中提到的“任务批处理”技术，效果立竿见影。这本书的文笔偏向学术和思辨，用词精准，需要读者集中精力去消化，但每一次沉下心去阅读，都能收获到知识上的巨大回馈。它更像是一本工具书和哲学思考的完美结合体。
评分说实话，我本来对《隐形供应链的秘密》这类偏重物流和全球贸易的书籍兴趣不大，觉得会是枯燥的数据和复杂的国际法规堆砌。然而，这本书完全颠覆了我的预期！它简直就是一部精彩的商业悬疑小说。作者以一种近乎侦探的笔触，揭示了我们日常生活中购买的那些看似普通的产品（比如一杯咖啡或一件T恤）背后，所涉及到的复杂到令人瞠目的全球协作网络。书中通过追踪一个集装箱货轮的航程，详细描述了从原材料的开采、初级加工、跨洋运输、海关清关、到最后一公里配送的全过程中的关键节点和潜在风险。最引人入胜的是关于“韧性建设”的讨论，作者分析了近年来几起重大供应链中断事件（如苏伊士运河堵塞）对全球经济的影响，并探讨了人工智能和区块链技术如何在未来增强供应链的透明度和可预测性。这本书的叙事节奏把握得极好，既有宏观的视角，又不乏生动的具体场景描写，读起来酣畅淋漓，让人对全球化商业的复杂性肃然起敬。
评分哇，刚刚读完一本叫《数字游民的野望》的书，简直是打开了我对工作和生活方式的全新认知！这本书没有谈那些枯燥的商业模型，而是深入剖析了那些真正将“自由”二字活出来的人们的故事。作者花了大量的篇幅去描绘那些在巴厘岛的咖啡馆里敲代码，或者在安第斯山脉的民宿里进行在线咨询的创业者的真实心路历程。我印象最深的是其中一位前华尔街精英，她是如何一步步摆脱朝九晚五的束缚，最终通过运营一个专注于可持续农业的电商平台，实现了财务自由和精神富足的。书中对于如何高效地管理远程团队、应对跨时区沟通的挑战，提供了许多非常实用的、经过实践检验的策略，不是那种空泛的理论说教。更让我感到振奋的是，作者强调了“慢创业”的重要性，即不要盲目追求规模扩张，而是要先把自己的“生活质量”放在首位。这本书的语言风格非常接地气，充满了人文关怀，读起来就像是和一个经验丰富的朋友在深夜里促膝长谈，让人感觉自己也充满了行动的动力。对于任何对传统工作模式感到厌倦，渴望拥有更大生活掌控权的人来说，这本书简直是必读的指南针。
评分我刚看完《符号与潜意识的对话》，这本书的阅读体验是相当的“迷幻”和充满挑战性的。它主要探讨的是现代流行文化，特别是电影和广告中，那些看似无意的视觉符号是如何被精心设计来绕过我们的理性防线，直接影响我们的消费决策和价值观认同。作者的分析角度非常独特，他将索绪尔的结构主义语言学应用于图像解读，试图解码那些潜藏在品牌Logo、电影蒙太奇手法背后的深层心理学信息。比如，书中对某经典可乐广告中对“光晕”和“运动轨迹”的使用进行了长达数十页的细致拆解，揭示了其如何制造一种转瞬即逝的愉悦感错觉。这本书的风格极其晦涩，充满了对雅克·德里达和荣格理论的引用，阅读过程需要不断地查阅背景资料，对于初涉文化研究的人来说门槛较高。但正是这种深度和复杂性，使得它提供了一种全新的、近乎“去魅”的视角来看待我们习以为常的日常视觉体验。它强迫你开始质疑，你所看到的，真的是你“选择”看到的吗？这本书更像是提供了一套高级的“解码工具”，而不是一个现成的答案。
评分近期读完《气候适应型城市设计》，这本书给我的感受是既震撼又充满希望。它不是一本空泛地谈论环保理想的书，而是极其务实地探讨了如何在气候变化的大背景下，重新规划和建设我们未来的居住空间。作者聚焦于“适应性”而非单纯的“减缓”，这一点非常新颖。书中详细介绍了诸如“海绵城市”的雨洪管理系统如何巧妙地结合了生态修复与基础设施建设；如何通过“垂直绿化”和“凉爽屋顶”技术来降低城市热岛效应，提高居民的居住舒适度。我特别欣赏其中关于社会公平性的讨论，即气候变化带来的风险往往不成比例地影响弱势群体，因此，城市规划必须将包容性设计放在首位。这本书的图文排版非常精美，大量的实景照片和清晰的工程示意图，让复杂的城市规划概念变得触手可及。它成功地将严肃的科学数据、严谨的工程设计与对未来社区生活的深切关怀结合在一起，读完后让人觉得，建设一个更具韧性的未来并非遥不可及的梦想，而是有明确路径可循的工程。
评分Even though I was put-off by the HBS propaganda and the cheesy list of ten rules, I closed the book with deep respect for the passionate endeavors of the trio protagonists and the effort the author put to deliver a genuine account of real-life entrepreneurs. With no obligation to come up with pretentious theoretical contributions, the longitudinal
评分Even though I was put-off by the HBS propaganda and the cheesy list of ten rules, I closed the book with deep respect for the passionate endeavors of the trio protagonists and the effort the author put to deliver a genuine account of real-life entrepreneurs. With no obligation to come up with pretentious theoretical contributions, the longitudinal
评分Even though I was put-off by the HBS propaganda and the cheesy list of ten rules, I closed the book with deep respect for the passionate endeavors of the trio protagonists and the effort the author put to deliver a genuine account of real-life entrepreneurs. With no obligation to come up with pretentious theoretical contributions, the longitudinal
评分Even though I was put-off by the HBS propaganda and the cheesy list of ten rules, I closed the book with deep respect for the passionate endeavors of the trio protagonists and the effort the author put to deliver a genuine account of real-life entrepreneurs. With no obligation to come up with pretentious theoretical contributions, the longitudinal
评分Even though I was put-off by the HBS propaganda and the cheesy list of ten rules, I closed the book with deep respect for the passionate endeavors of the trio protagonists and the effort the author put to deliver a genuine account of real-life entrepreneurs. With no obligation to come up with pretentious theoretical contributions, the longitudinal
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