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喜歡 Scientific Advertising 的讀者還喜歡

Advertising is all about salesmanship

Advertising is a behavior targeted at human beings, which are in most times irrational. The field was nowhere near the exactness of the scientific world, at least before Hopkins. In this book he set out many basic principles of advertising that are regarded as commonplace nowadays and led the industry to a more structured level. Great contribution.

Advertising is all about salesmanship

Advertising is a behavior targeted at human beings, which are in most times irrational. The field was nowhere near the exactness of the scientific world, at least before Hopkins. In this book he set out many basic principles of advertising that are regarded as commonplace nowadays and led the industry to a more structured level. Great contribution.

Advertising is all about salesmanship

没有枯燥的理论、没有复杂的案例，有的仅是经验的分享、案例的回顾。但对于每个广告人、创意人、营销人来说，却是熟悉的方式、方法，在不同渠道和不同资源上的使用。分外亲切，也特别受用。 每个广告人、创意人、营销人，甚至是每个创业者都有必要阅读，并反复阅读的好书。 ...  

读这本书的第一章就被吸引了。霍普金斯开头说儿子的性格会直接遗传母亲的性格，和母亲的关系最大，他的母亲是一个节俭，活泼，敢于冒险，热爱劳动的苏格兰姑娘。之后从作者的故事中，读到了他如何做生意，做广告以及自己的一些见解，读完，发现作者把握住了90%的普通大众消费人...