图书标签: socialmedia 营销 影响力 市场 个人品牌
发表于2024-12-25
Trust Agents pdf epub mobi txt 电子书 下载 2024
The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents , two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business. New edition features specific first moves for entering social media for small businesses, educators, travel and hospitality enterprises, nonprofit organizations, and corporations Authors both have a major presence on the social Web as well as years of online marketing and new media experience If you want your business to succeed, don't sit on the sidelines while new markets and channels grow. Instead, use the Web to build trust with your consumers using Trust Agents .
克里斯•布洛根
国际新传媒系列会议Podcamp的创始人之一,关注通过社交媒体来拓展商业和人际关系。
《福布斯》2010年度25位网络名人之一,排名15;
位列美国前100位名博。
朱利恩•史密斯
资深潮流分析家,已经有十多年的网络社区经营经验。
他帮助了很多企业应对业内危机并从中获利。
他也代表公司和非营利机构在加拿大和美国的新闻节目中亮相。
虽然上周的看书计划未能完成,但总算就在半小时前,把这本临时列入阅读计划《信任代理》看完了。 简单说说阅读想法。 一般来说,豆瓣评分低于8.5分的书我很少看,这本算是例外之一(原因很简单,领导推荐的嘛,嘘——) 此类书籍,重要的是提供了看待事物、解决问题的...
评分对于我这种唯名利是图的来说,这本书确实是一部好。它不回去教导你如何做一个正直的人,一个光明磊落的人,相反,它所要告诉你的是如何在这个社会上投机,以博取名利。与厚黑学擦了一点点边。 根据本书的特点,我总结了一下几个要点。 1.要不断地了解周围...
Trust Agents pdf epub mobi txt 电子书 下载 2024