Information doesn't just provide a window on the business, increasingly it is the business. The global economy is moving from products to services which are described almost entirely electronically. Even those businesses that are traditionally associated with making things are less concerned with managing the manufacturing process (which is largely outsourced) than they are with maintaining their intellectual property.

Information-Driven Business helps you to understand this change and find the value in your data. Hillard explains techniques that organizations can use and how businesses can apply them immediately. For example, simple changes to the way data is described will let staff support their customers much more quickly; and two simple measures let executives know whether they will be able to use the content of a database before it is even built. This book provides the foundation on which analytical and data rich organizations can be created.

Innovative and revealing, this book provides a robust description of Information Management theory and how you can pragmatically apply it to real business problems, with almost instant benefits. Information-Driven Business comprehensively tackles the challenge of managing information, starting with why information has become important and how it is encoded, through to how to measure its use.

Robert Hillard是MIKE 2.0項目（www.openmethodology.org）的創始人之一，該項目為信息和數據管理項目提供一套標準的解決方案。作為一名國際性的谘詢領導者，他為全世界範圍的企業客戶提供谘詢服務。他是Deloitte（德勤）事務所的閤夥人之一，在該領域有20多年的經驗，重點專注於信息管理的標準化解決方案，率先在政府監管項目中采用XBRL（可擴展商業報錶語言）以及倡議信息是商業資産而不是技術問題。你可以從www.infodrivenbusiness.com中獲取更多關於他的信息。