具体描述
Predictably Irrational demonstrates how irrationality manifests itself in situations (often very peculiar and hilarious) where rational thought is expected. In this astounding book, groundbreaking in scope and totally original, Dan Ariely cuts to the heart of our strange behaviors and presents outstanding material that will keep every reader transfixed. He explains why honor codes are actually effective in reducting dishonesty in the workplace, why a 50-cent aspirin can cure a headache that a one-cent aspirin cannot, and, ultimately, why we make decisions contrary to our better judgement.
Predictably Irrational will help readers make better choices in their personal lives, their business lives, and about our collective welfare.
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怪诞行为学:可预测的非理性(升级版)
作者简介
Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, and is the founder of the Center for Advanced Hindsight. His work has been featured in the New York Times, Wall Street Journal, Washington Post, Boston Globe, and elsewhere. He lives in North Carolina with his family.
目录信息
1. The Truth about Relativity : Why Everything Is Relative, Even When It Shouldn't Be
2. The Fallacy of Supply and Demand : Why the Price of Pearls - and Everything Else - Is Up in the Air
3. The Cost of Zero Cost : Why We Often Pay Too Much When We Pay Nothing
4. The Cost of Social Norms : Why We Are Happy to Do Things, but Not When We Are Paid to Do Them
5. The Power of a Free Cookie : How FREE Can Make Us Less Selfish
6. The Influence of Arousal : Why Hot Is Much Hotter Than We Realize
7. The Problem of Procrastination and Self-Control : Why We Can't Make Ourselves Do What We Want to Do
8. The High Price of Ownership : Why We Overvalue What We Have
9. Keeping Doors Open : Why Options Distract Us from Our Main Objective
10. The Effect of Expectations : Why the Mind Gets What It Expects
11. The Power of Price : Why a 50-Cent Aspirin Can Do What a Penny Aspirin Can't
12. The Cycle of Distrust : Why We Don't Believe What Marketers Tell Us
13. The Context of Our Character, Part I : Why We Are Dishonest, and What We Can Do about It
14. The Context of Our Character, Part II : Why Dealing with Cash Makes Us More Honest
15. Beer and Free Lunches : What Is Behavioral Economics, and Where Are the Free Lunches?
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读后感
www.hi.baidu.com/书评天下 ———————————— 我和女友有两烦。她烦我整天和她讲大道理，我则烦她站在超市货架前的踌躇。同样是薯片，牌子大概有三四种，同样是一个牌子，原味、番茄、烧烤，各种味道又不一样，于是在超市货架前挑选东西就成了她头疼，我头晕的事情了。...
评分 评分《乱世佳人》中，白瑞德要离开前，斯嘉丽绝望地问：“我怎么办，我怎么办？”白瑞德冷冷地说：“Frankly, my dear, I don’t give a damn.”(亲爱的，老实说，我才不管呢！)不知这可不可以入选电影史上最经典的台词之一呢？我觉得最大的残酷并不是这种绝情，而是当断不断，把人...
评分October 09, 2008 Predictably Irrational 作者ARIELY是现在行为经济学方面的明星，以色列人，现在MIT的Sloan School作Alfred P. Sloan Professor of Behavioral Economics。96年先在UNC Chapel Hill拿的认知心理学的博士，两年后又在杜克拿了管理学的博士，之后就一直在MIT...
评分书的英文名是可预测的非理性，其实更一目了然。非理性的问题往往就是一个你有没有意识到的问题，你知道了，就多一层思考，而不是很傻很天真假设：所有人都是理性的。作者dan ariely研究并揭示的问题,其实估计很多人平时都有所关注，譬如成见，第一印象的锚定，多种选择中的慌乱...
用户评价
Dan教授的书。都是可以好好读的
评分免费的神奇力量；context的影响；诚实与欺骗；很好玩的一本书。
评分免费的神奇力量；context的影响；诚实与欺骗；很好玩的一本书。
评分虽然从methodology的角度考虑很多实验还是有点问题，不过结论正确，文风也好，从心理学和市场角度还都很有借鉴意义
评分读的是 09 年的 Revised and Expanded Edition 一定是值得读且相当开眼的一本书 没给五星是因为 部分旨在揭示人类本性的实验结论在具有极大的现实参考意义的同时 感觉仅适用于有条件接受过普通基础教育和具备主观意识的人群 而对广大尤其是第三世界底层人民的适用性有待商榷或考证
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