Marketing Communications, 5th edition, is an essential resourcefor Marketing and Business degree students, as well as postgraduates studying for their CIM qualification. The textlinks theory to practice without overwhelming the reader with references to theories and models It combines breadth of coverage with a student-friendly style, making it the most complete and accessible introduction to Marketing Communications on the market It is supported by a full range of online supplements, including PowerPoints, Instructor Manual, student learning objectives and MCQs The text is structured into6-parts: Parts 1 and 2 focus on what Marketing Communications is and how it works Parts 3 and 4 look at the practical management and tools of Marketing Communications Parts 5 and 6 cover the "special" and emerging relationships of Marketing Communications with the media and other "audiences"
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適用於AD, AM, IMM, CCPR，此書非常重要，裏麵的知識點貫穿全年的學習，相當有用，重點推薦
评分傳說中的聖經，寫論文必須的理論基礎。全看完妥妥清華北大。。重量大約3kg。。。。
评分聖經般的存在
评分聖經般的存在
评分聖經般的存在
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