Marketing Communications, 5th edition, is an essential resourcefor Marketing and Business degree students, as well as postgraduates studying for their CIM qualification. The textlinks theory to practice without overwhelming the reader with references to theories and models It combines breadth of coverage with a student-friendly style, making it the most complete and accessible introduction to Marketing Communications on the market It is supported by a full range of online supplements, including PowerPoints, Instructor Manual, student learning objectives and MCQs The text is structured into6-parts: Parts 1 and 2 focus on what Marketing Communications is and how it works Parts 3 and 4 look at the practical management and tools of Marketing Communications Parts 5 and 6 cover the "special" and emerging relationships of Marketing Communications with the media and other "audiences"
具体描述
读后感
评分
评分
评分
评分
用户评价
传说中的圣经，写论文必须的理论基础。全看完妥妥清华北大。。重量大约3kg。。。。
评分传说中的圣经，写论文必须的理论基础。全看完妥妥清华北大。。重量大约3kg。。。。
评分传说中的圣经，写论文必须的理论基础。全看完妥妥清华北大。。重量大约3kg。。。。
评分圣经般的存在
评分传说中的圣经，写论文必须的理论基础。全看完妥妥清华北大。。重量大约3kg。。。。
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2025 book.quotespace.org All Rights Reserved. 小美书屋 版权所有