"McQuail's Mass Communication Theory" has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature. The Sixth Edition of this bestselling textbook covers everything a student needs to know of mass communication: communication models of the sender, the message and the audience and the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. This book proves that more than ever, theories of mass communication matter for the broader understanding of society and culture. Fully up-to-date, this new edition includes: New boxed case studies on key research publications, familiarizing students with the critical research texts in the field; a new streamlined structure for better navigation; more definitions, examples, and illustrations throughout to bring abstract concepts to life; and major updates on new media, globalization, work and economy. "McQuail's Mass Communication Theory" is the indispensable resource no student of media studies can afford to be without.
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第六版威武！保佑保佑！拜一個！
评分希望現在誰問我傳播學到底讀什麼，我能給你說上一二瞭。
评分權威是必然的，但是對此類話題終究無感。。。
评分第六版威武！保佑保佑！拜一個！
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