具体描述
Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination. In "Priceless," the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, "Priceless" should prove indispensable to anyone who negotiates.
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对于我目前做生意来说，是有指导意义的，但是作为书来说，全都是例子，说了一大堆方法，我觉得没有深度。对于生意来说，“操纵”顾客的想法，我个人很排斥，虽然确实有效。
评分妙趣横生
评分2020.05
评分对于我目前做生意来说，是有指导意义的，但是作为书来说，全都是例子，说了一大堆方法，我觉得没有深度。对于生意来说，“操纵”顾客的想法，我个人很排斥，虽然确实有效。
评分a person who has not made peace with his losses is likely to accept gambles that would be unacceptable to him otherwise.
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